Dir Marketing Field Activation

About the Role

Key Responsibilities

• Lead the design and execution of 1:1 and 1:few ABM campaigns for priority enterprise accounts, aligned with BD and Sales strategies to accelerate pipeline growth.
• Develop persuasive, executive-level messaging and custom content such as presentations and proposals that communicate Lumen's value propositions to C-level decision makers.
• Collaborate with BD and Sales teams to co-create pursuit strategies and provide targeted sales enablement tools like playbooks, pitch decks, and outreach templates to help close high-value opportunities.
• Track and report on campaign performance metrics such as engagement, conversion, and pipeline contribution, using data-driven insights to refine tactics for better ROI.
• Partner with Product Marketing and other teams to ensure consistent positioning and an integrated go-to-market approach across all touchpoints, aligning with strategic objectives.
• Leverage field events and customer engagements as part of an integrated strategy, gathering market and customer insights to inform campaign adjustments and identify new growth opportunities.

Requirements

• 10+ years of B2B marketing experience, preferably in enterprise technology or SaaS, with significant field marketing or ABM responsibility and a proven track record of driving pipeline and revenue growth.
• Proven ability to develop and implement marketing strategies that align with organizational goals and deliver results.
• Strong project leadership skills with experience guiding cross-functional initiatives or teams.
• Excellent communication and storytelling skills, capable of translating complex solutions into clear, compelling content and executive presentations.
• Comfortable with marketing analytics and KPIs, able to interpret campaign data and CRM insights for decision-making and optimization.
• Experience with CRM and marketing automation systems such as Salesforce and Marketo, and ABM platforms like Demandbase.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Nice to Have

• Experience in startup environments or with a startup mentality.
• Ability to work independently and proactively with minimal oversight.
• Experience working in a hybrid or Seattle-based work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• MBA or advanced degree is preferred.

Benefits & Perks

• Comprehensive health, life, and voluntary lifestyle benefits.
• Perks that support physical, mental, emotional, and financial wellbeing.
• Details about bonus structure, short-term and long-term incentives, and sales compensation available upon inquiry.