Dir of Content Marketing

About the Role

Key Responsibilities

• Lead the development and execution of a multi-channel content marketing strategy aligned to growth goals for brand awareness, lead generation, and pipeline acceleration.
• Define and own go-to-market messaging across all stages of the customer journey, ensuring consistency across web, email, events, sales enablement, catalogs, and social channels.
• Activate a B2B content flywheel, creating relevant, high-value content for prospects, customers, and partners at the right moments.
• Partner with Marketing Managers to deliver integrated campaigns that support brand, product launches, and enablement initiatives.
• Create and scale educational, thought leadership, and product-related content that engages and informs.
• Oversee content across the full spectrum of B2B touchpoints: white papers, case studies, articles, emails, catalogs, panel/session descriptions, guides, and social content.
• Leverage AI and digital tools to scale content production while maintaining high quality.
• Partner with Commercial Analytics, SMEs, and Sales Enablement to ensure content reflects customer needs and market trends.
• Provide strategic direction and accountability for channel owners (Digital, Catalog, and Social Media), ensuring their strategies and KPIs align with broader content marketing goals.
• Oversee planning, prioritization, and execution of channel-specific initiatives including digital/web experiences, catalog merchandising, and social media engagement.
• Evaluate performance against channel KPIs, provide guidance, and promote cross-channel collaboration.
• Lead lifecycle content strategy (acquisition, onboarding, retention) to enhance customer engagement and loyalty.
• Develop and scale customer enablement tools such as guides, resource hubs, and educational content.
• Manage and mentor a multi-disciplinary content team, fostering collaboration and growth.
• Collaborate across functions including Merchandising, Sales, Commercial, Creative, Sales Enablement, Ecommerce, and Customer Service.
• Establish KPIs and reporting frameworks to measure content impact on awareness, engagement, pipeline, and retention.
• Continuously optimize content programs to deliver measurable outcomes.

Requirements

• 8-10+ years of experience in B2B content or marketing leadership roles.
• Proven ability to develop scaled B2B content and messaging that engages target audiences and accelerates pipeline.
• Strong perspective on channels, platforms, and partners to reach B2B customers.
• Experience mapping customer journeys and executing content plans supporting all lifecycle stages.
• Track record of managing both direct reports and channel owners, balancing empowerment with accountability.
• Expertise in thought leadership, social, email, catalog, and digital/web content with best practice application.
• Data-driven mindset with experience tracking and reporting on KPIs.
• Confident collaborator capable of influencing and aligning stakeholders across levels and functions.
• Strong project management skills with ability to balance urgency and strategic impact.
• Excellent storytelling, writing, and communication skills.

Nice to Have

• Experience leveraging AI and digital tools for content scaling.
• Knowledge of the apparel or distribution industry.

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B marketing is required.

Benefits & Perks

• Remote or hybrid work options.
• Full-time, exempt employment status.