Direct to Consumer Marketing Manager

About the Role

Key Responsibilities

• Develop and execute multichannel consumer campaigns—including digital, broadcast, CRM, and in-office tactics—to drive brand awareness, increase screening intent, and support Shield adoption.
• Design and deploy consumer-facing materials for in-practice settings (e.g., waiting rooms, exam rooms, rep-enabled tools) to help patients take action on screening, coordinating closely with sales and HCP marketing to ensure clarity of roles and brand consistency.
• Manage the full campaign lifecycle using agile workflows—from insight and brief development through MLR approval, launch, and in-market optimization—continuously iterating based on performance and learning.
• Use dashboards, KPIs, and segmentation insights in collaboration with analytics partners to refine messaging, targeting, and channel strategy, ensuring data-backed decision-making throughout the funnel.
• Work across consumer marketing, field, training, PR, and MLR to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield's value and urgency.
• Manage day-to-day agency execution, oversee the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy.

Requirements

• Bachelor's degree in Marketing or related field or equivalent experience.
• 4-6+ years of relevant work experience in marketing.
• Prior experience in life sciences marketing or CPG marketing.
• Strong leadership, communication, and interpersonal skills, with the ability to work cross-functionally with internal and external agency partners to achieve marketing goals.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative, and team orientation.
• Strong communication, presentation, and inter-personal skills.
• Proven ability to work in a fast-paced, collaborative environment with strong prioritization and attention to detail.
• Demonstrated creativity and experience collaborating with creative teams or agency partners.

Nice to Have

• DTC Mass Media (TV, Web/Digital) experience.
• CRM experience.
• Understanding of social media platforms and their application.
• Ability to work with all levels in a matrixed organization.
• Ability to influence senior management.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.

Benefits & Perks

• Hybrid work model with scheduled in-office days (Mondays, Tuesdays, and Thursdays for employees within 50 miles of a Guardant facility).
• Competitive salary range: $123,760 to $170,170 (or $145,600 to $200,200 for Palo Alto or Redwood City, CA).
• Benefits, bonus, commission, or equity may be included (not specified in detail).