Director, 529 College Savings Plan Marketing - Kansas, Virtual

About the Role

Key Responsibilities

• Owns strategic marketing planning, development, and execution of state programs.
• Establishes impactful marketing strategies that align with organizational goals.
• Monitor KPIs and optimize marketing programs to ensure key objectives are achieved.
• Evaluate current processes and seek ways to improve and create efficiency.
• Lead the development of marketing and promotional materials for the 529 product, including advertising, web, thought leadership content, and sales collateral.
• Plan and manage implementation of multi-channel marketing campaigns in support of the state 529 education savings program.
• Conduct market research, including market trends, consumer behavior, and competitive analysis, on key demographic audiences.
• Perform state client management responsibilities including collaboration of marketing planning, strategy development and client communication of results reporting.
• Frequent client communication of results, budget, and project updates (weekly).
• Manage agency projects with digital, PR and marketing agencies, providing oversight of results, activities, and deliverables.
• Ensure proper agency risk management is completed.
• Manage and be responsible for the state contractual marketing budget, administering expenditure reports to ensure the budget is on track.
• Manage multiple projects simultaneously across a broad range of functions and channels with colleagues and business partners.

Requirements

• 5+ years marketing experience within financial services.
• Strong communication skills and the ability to interact effectively with high-level stakeholders.
• Experience with 529 college savings plans.
• University degree preferred.
• Experience with digital marketing and multi-channel campaign management.
• Ability to manage multiple projects and budgets simultaneously.
• Knowledge of market trends, consumer behavior, and competitive analysis.
• FINRA SRC Indicator: NRF.

Nice to Have

• 7+ years marketing experience within financial services.
• Experience managing large product marketing projects impacting multiple states.
• Experience with agency management and risk oversight.
• Knowledge of TIAA products/services and industry dynamics.

Qualifications

• University degree preferred.
• 5+ years marketing experience within financial services.
• FINRA SRC Indicator: NRF.

Benefits & Perks

• Competitive compensation package including base salary and performance incentives.
• Comprehensive Total Rewards package including retirement, health, wellness, and work-life offerings.
• Support for financial well-being and physical, emotional, and financial health.