Director, Advancement Marketing Strategy

About the Role

Key Responsibilities

• Lead, develop, and implement a holistic Advancement Marketing strategy to drive alumni engagement, increase annual fund participation and major gift support, highlight Advancement initiatives, and ensure widespread communications regarding Advancement and the Babson brand.
• Create, write, edit, and distribute creative and persuasive content aligned with core messaging for all Advancement channels and constituents.
• Oversee campus-wide digital calendaring and collaborate with colleagues across campus to manage communication partnerships that support the goals, campaigns, and initiatives of Advancement.
• Create and refine high-quality, compelling presentations, graphics, and related materials to highlight and promote Advancement events and initiatives.
• Establish and maintain relationships with design and editorial counterparts within the Office of Marketing's Creative Services team; oversee relationships with vendors.
• Drive strategic recommendations for the ongoing planning and enhancements of Advancement communications.
• Build the strategic roadmap for emails and journeys in Salesforce Marketing Cloud, including designing, streamlining, and optimizing Salesforce Marketing Cloud journeys and audiences.
• Provide training and development of staff to articulate creative strategies and communicate ideas effectively across Advancement.
• Lead and manage social media outreach and website content, maintenance, and user experience, including managing the Babson Street section of the website.
• Collaborate with the Alumni team to develop and implement communication strategies that encourage new additions to the website.

Requirements

• Bachelor's or Master's Degree in communications, marketing, or related field.
• A minimum of 10+ years of relevant work experience.
• Marketing Cloud Email Specialist and Marketing Cloud Consultant certification required.
• Superior written and verbal communication skills.
• Excellent project management skills and attention to detail.
• Experience using content management systems.
• Proficiency in MS Office.
• Experience with Photoshop, Illustrator and/or InDesign a plus.
• Familiarity with video editing and production.
• Ability to multitask in a fast-paced environment.
• Strong team-oriented and self-motivated attitude, with creative and analytical thinking.
• Ability to work independently and as part of a team, solve problems, and take initiative.
• Comfortable presenting concepts and deliverables to colleagues.
• Valid unrestricted U.S. Driver's License for one year, with insurable driving record, and ability to pass the College's vehicle training program.

Nice to Have

• Experience in the education industry.
• Experience with JIRA.

Qualifications

• Bachelor's or Master's Degree in communications, marketing, or related field.
• A minimum of 10+ years of relevant work experience.
• Marketing Cloud Email Specialist and Marketing Cloud Consultant certification.

Benefits & Perks

• Requires work onsite a minimum of 3 days a week (Monday and two additional days).
• Ability to work some nights and weekends.
• Additional requirements based on department policy.