Director, Artist Development (Marketing) - AWAL New

About the Role

Key Responsibilities

• Build strong, collaborative, and trusting relationships directly with artists and their teams while managing multiple active campaigns simultaneously.
• Collaborate with internal AWAL teams such as A&R, Global Commercial Partnerships, Sync, Brand Partnerships, Radio, Creative, and International to build innovative marketing campaigns that drive cultural impact, grow fanbases, and deliver tangible commercial results.
• Work closely with artists and their teams to build and implement creative digital marketing plans around releases and touring that grow audiences through compelling content, creator strategies, content seeding, alt and fan accounts, advertising, etc.
• Maintain and build a network of external partners such as content producers, creators, social strategists, marketing agencies, and publicists that you hire and directly manage on campaigns.
• Conceptualize and coordinate the production of campaign creative and social content.
• Craft and share compelling marketing updates including artist proposition docs, audience segmentations, release strategy updates, project pitch info, and data analysis.
• Provide direct operational support to artist teams by setting up digital and physical releases and troubleshooting data, statement, and royalty questions.
• Monitor and analyze campaign performance through internal and third-party data tools to measure goals, derive learnings, and apply those to campaigns.
• Manage and administer marketing campaign budgets.
• Regularly attend shows and travel, as needed.

Requirements

• 6-8 years experience in a marketing or digital marketing role at a music company with a successful track record working closely with artists across multiple genres.
• Excellent knowledge of the current music and social media landscape, including trends, fandom behaviors, and algorithm changes.
• Strong ability to develop campaigns with a hands-on approach and maintain accountability for overall success.
• Excellent communication skills and enthusiasm for collaboration with artists, managers, team members, external partners, and senior management.
• Self-motivated, able to work independently and as part of a team, with a curiosity to learn and grow.
• Ability to thrive in a fast-paced environment, juggling multiple tasks and priorities while delivering timely results.

Nice to Have

• Experience working across multiple genres in a music marketing context.
• Passion for supporting independent artists and telling their stories that shape culture.
• Knowledge of digital marketing tools and campaign management platforms.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like identity theft protection, mental health and meditation resources, fertility coverage, paid leave for childbirth or bonding, and leave for caregivers.
• Support for professional growth and development.
• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Time off for a winter recess.