Director, B2B Subscription Marketing

About the Role

Key Responsibilities

• Develop and execute multi-channel campaigns to generate qualified leads and grow the subscriber base.
• Build lead funnels through email capture, paid marketing, partnerships, trade organizations, and event presence.
• Collaborate with editorial and brand teams to elevate product visibility and credibility through content-driven campaigns.
• Design and optimize onboarding experiences that help users realize value quickly.
• Own lifecycle marketing, including retention campaigns, upsell initiatives, cancellation-save strategies, and winback efforts.
• Test promotional campaigns to improve acquisition and long-term value.
• Work closely with the product team to improve the user journey and conversion flow.
• Partner with customer service to ensure excellent support and resolution of inbound inquiries.
• Collaborate with the finance team on forecasting, ROI modeling, and expense planning.
• Coordinate with product and operations to implement the technical infrastructure required to support marketing campaigns and purchase flows.
• Analyze campaign and product performance to inform future strategy and investment.
• Conduct and interpret surveys and user research to understand motivations, satisfaction, and churn.
• Identify and evaluate partnership opportunities to expand reach and enhance credibility.
• Identify and participate in relevant conferences where target audiences gather.
• Coordinate sponsorships, booths, and event activations to drive awareness and lead generation.

Requirements

• 7+ years of B2B marketing experience, ideally in subscriptions, SaaS, media, or professional services.
• Bachelor's degree required, preferably in Marketing, Business, Communications, or a related field. MBA preferred.
• Proven track record in customer acquisition, retention marketing, and ROI-focused campaign execution.
• Strong understanding of paid media, CRM systems, email marketing, and audience segmentation.
• Experience collaborating across teams including product, sales, analytics, operations, and editorial.
• Data-driven mindset with the ability to set goals, measure success, and continuously optimize.
• Excellent communicator with strong project management and leadership skills.

Nice to Have

• Familiarity with political media, policy reporting, or public affairs.
• Experience with employer-paid or institutional subscription models.
• Background in event marketing, partnerships, or trade association outreach.

Qualifications

• 7+ years of B2B marketing experience, ideally in subscriptions, SaaS, media, or professional services.
• Bachelor's degree required, preferably in Marketing, Business, Communications, or a related field. MBA preferred.

Benefits & Perks

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: Supporting your pets' health and happiness.