Director, Brand & Integrated Marketing

About the Role

Key Responsibilities

• Own and develop durable brand foundations and best practices, including strategy, positioning, naming, messaging, and managing visual and verbal brand elements across all communication channels.
• Drive how brand strategy is deployed and influence consumer messaging and experiential touchpoints in the ecosystem.
• Develop insights and creative strategies to build relevance and differentiation, collaborating with Research, Product Marketing, Media, Growth Marketing, and Creative Production.
• Partner with the Executive Creative Director and creative team to devise provocative strategies for innovative marketing campaigns based on consumer, industry, and cultural insights.
• Oversee social strategy and activation to grow brand relevance and engagement, including cultivating communities and participating in culture.
• Manage end-to-end integrated marketing campaigns, including planning, briefing, content development, launching across channels, and evaluating performance.
• Set the vision for the team and develop its capabilities to support company goals.
• Build strong cross-functional relationships and establish clear ways of working across teams to ensure impactful contributions.
• Leverage knowledge of upper and lower funnel dynamics to evaluate campaign performance.
• Formalize measurement and optimization approaches for brand health, creative performance, and social media in partnership with Analytics, Research, and Media teams.
• Collaborate across Intuit to influence how the parent brand, Consumer Platform, and Credit Karma brand harmonize to strengthen each other.

Requirements

• 10+ years of experience in Brand Marketing/Strategy at a consumer technology company or equivalent experience such as Creative Agency, including some in-house experience.
• Proven track record of using data at all levels of decision making, both quantitative and qualitative.
• Demonstrable contributions to innovative and effective creative initiatives that drive measurable success.
• Experience in growing and mentoring a team.
• Strong ability to build cross-functional relationships and lead teams with emotional intelligence and persuasion skills.
• Excellent verbal, written, and interpersonal communication skills.
• Experience leading Strategy, Brand Management/Integrated Marketing Management, and Social teams.
• Passion for creating transformative consumer experiences through marketing.
• Ability to make a strong impact with limited resources by leveraging cross-functional influence.
• High energy, positive attitude, and a solution-oriented mindset.

Nice to Have

• Experience in digital marketing trends and channel behavior.
• Deep knowledge of consumer insights and cultural trends.
• Experience working in or with consumer technology companies or creative agencies.

Qualifications

• Educational background is not explicitly specified, but extensive experience in brand marketing/strategy is required.

Benefits & Perks

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December