Director- Brand Culture Marketing

About the Role

Key Responsibilities

• Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty.
• Execute PR strategies for the US, highlighting the brand, digital innovation, launches, etc.
• Draft press releases, talking points, and other communication materials.
• Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports, and music.
• Serve as a point of contact for PR, culture, and talent, agencies, and facilitate workflow across teams and stakeholders.
• Work with internal and external social media teams to identify new opportunities and discover relevant content and brand opportunities.
• Maintain expert understanding of the entertainment landscape, industry trends, and pop culture.
• Leverage industry trends to develop strategic recommendations, programs, and campaigns.
• Track brand culture activations and share best practices and learnings.
• Vet and lead the implementation of entertainment and cultural pilots, co-creating new opportunities.
• Maintain strong relationships with talent agents, managers, publicists, and cultivate new external partnerships.

Requirements

• Bachelor's degree in a related field.
• Must have a true passion and understanding of pop culture.
• 8+ years of experience in marketing, entertainment marketing, public relations, advertising agency, or talent agency.
• Excellent verbal and written communication skills.
• Ability to synthesize trends and insights into partnership strategies.
• Highly organized, detail-oriented, and focused on project execution and evaluation.
• Ability to interact and present to all levels of the organization.
• Ability to work in a fast-paced, demanding environment with a positive, collaborative approach.
• Advanced proficiency in Microsoft PowerPoint, Word, and Excel.
• Proficiency in Adobe Creative Suite, including InDesign and Photoshop, is a plus.

Nice to Have

• Proficiency in Adobe Creative Suite InDesign and Photoshop.

Qualifications

• Bachelor's degree in a related field.
• 8+ years of relevant experience in marketing or entertainment industries.

Benefits & Perks

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan).
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home).
• Flexible Time Off (Paid Holidays, Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More).
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance).
• Learning & Development Opportunities (E-learnings, Lunch & Learn Sessions, Mentorship Programs).
• Employee Resource Groups (Think Tanks and Innovation Squads).
• Access to Mental Health & Wellness Programs.