Director, Brand Marketing

About the Role

Key Responsibilities

• Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
• Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer trends
• Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent
• Collaborate with merchandising and local marketing teams to ensure hero product alignment and meet commercial objectives for each campaign
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including social assets, emails, websites, stores, and events
• Orchestrate global campaign launches with a spike and sustain strategy, partnering with markets, PR/VIP, Influencers, Digital, Retail, Licensing, and external partners
• Plan and monitor key milestones to ensure timely delivery of marketing deliverables
• Track and analyze campaign performance in-market, including social listening, to identify learnings and propose improvements
• Lead agile interventions and amplification plans to sustain brand heat during campaign in-market

Requirements

• 10+ years of relevant working experience or an equivalent combination of education and experience
• Strong retail business acumen
• Curious nature and in-touch with culture and what shapes it
• Mix of data-driven analytic experience and gut creative instincts
• High action orientation and problem solving capabilities
• Strong negotiating skills, excellent communication, and relationship building skills
• Partnership oriented with experience working in a matrixed organization and extensive network of external agencies

Nice to Have

• Experience in global brand marketing and campaign development
• Ability to translate brand heritage into culturally relevant storytelling
• Experience managing cross-functional teams and external agencies

Qualifications

• Relevant professional experience of 10+ years or equivalent education and experience

Benefits & Perks

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance