Director, Brand Marketing Oncology

About the Role

Key Responsibilities

• Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
• Manage day-to-day brand operations, ensuring timely execution of campaigns, messaging, and materials.
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
• Partner with Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver compliant promotional and educational content.
• Develop and manage U.S. launch timelines, training materials, and field execution strategies.
• Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
• Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
• Engage with KOLs and gather market insights to inform brand planning and positioning.

Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, or related field; MBA or advanced degree preferred.
• 10+ years of experience in the pharmaceutical or biotech industry.
• 5+ years of in-line marketing and launch experience in U.S. pharma/biotech markets.
• Oncology and/or hematology experience strongly preferred.
• Proven ability to manage multiple brands or indications simultaneously.
• Strong cross-functional leadership and communication skills.
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.

Nice to Have

• Oncology and/or hematology experience.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or related field.
• 10+ years of experience in the pharmaceutical or biotech industry.
• 5+ years of in-line marketing and launch experience in U.S. pharma/biotech markets.

Benefits & Perks

• Competitive compensation package including an annual bonus based on company performance.
• Incentive compensation program allowing additional earning potential.
• Car reimbursement program and gas card for business and personal use.
• Comprehensive health coverage including medical, dental, vision, and prescriptions.
• Hybrid work model with two days from home and three days in the office (excluding certain positions).
• Retirement Savings Plan (401K) with dollar-for-dollar match up to 5%.
• Generous time off policy: up to 15 vacation days plus rollover, five sick/wellness days, and extra time off during holidays.
• Company-wide closure between Christmas and New Year's.
• 13 paid holidays annually.
• Tuition reimbursement for undergraduate and graduate courses or certifications.
• Peer recognition platform for acknowledging colleagues' accomplishments.