Director, Client Analytics

WPP

New York, NY

Full Time

Director

125k-295k

14 days ago

Job Description

About the Role

Choreograph is WPP's global data products and technology company, on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. They work with agencies and clients to transform the value of data through technology, data, and analytics capabilities, delivering solutions via the Open Media Studio, an AI-enabled media and data platform. The team consists of thinkers, builders, creators, and problem solvers, over 1,000 strong across 20 markets worldwide.

Key Responsibilities

Lead day-to-day analytics deliverables across multiple client accounts, ensuring high-quality insights are provided on time.
Partner with client teams to define analytics goals, ensuring alignment with client business objectives.
Act as the analytics subject matter expert during client meetings, clearly explaining data-driven insights and recommendations.
Design and implement robust measurement frameworks that support client growth, including dashboards, reports, and performance analyses.
Lead the development of test-and-learn approaches to optimize client marketing strategies.
Collaborate with senior analytics leadership to ensure that client strategies incorporate innovative methodologies and technologies.
Work with internal teams (e.g., data science, engineering) to gather data and develop insights for clients.
Ensure effective collaboration with external partners, optimizing data and tool integration for clients.
Provide feedback and recommendations to continuously improve analytics offerings for clients.
Stay updated on the latest analytics trends and innovations, sharing best practices with internal teams and clients.
Foster a culture of knowledge-sharing and thought leadership across the analytics team.

Requirements

5+ years of experience in an analytics role within marketing or media-related industries.
Expertise in data analysis, visualization, and reporting tools, such as Tableau or Power BI.
Strong client communication and presentation skills, with the ability to translate complex data into clear insights.
Experience working in a fast-paced, matrixed organization with multiple stakeholders.

Nice to Have

Experience with advanced analytics techniques such as econometric modeling, A/B testing, and machine learning.
Familiarity with GroupM/WPP ecosystem and media measurement.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Competitive benefits package
Base salary range from $125,000 to $295,000, depending on experience and qualifications
Additional details available at https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us

Working at WPP

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. They are committed to building a team that represents a variety of backgrounds, perspectives, and skills. As a worldwide media agency network, they believe that the more inclusive they are, the more great work they can create together.

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