Director, Communication & Education

About the Role

Key Responsibilities

• Collaborate with partners to develop strategic short and long term marketing strategies and plans that address current and future objectives.
• Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.
• Set priorities and manage through people and processes; leverage resources throughout the organization.
• Manage program budgets.
• Partner with stakeholders to drive and build the company brand, sales profitability, and customer excellence.
• Own the product launch/release plan and implementation management for new product introductions.
• Develop strong customer relationships to become the organization's expert in customer needs and opportunities.
• Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.
• Conduct one-on-one meetings with staff to assess individual needs, workload, issues/opportunities, career path, development, and process management.

Requirements

• Bachelor's degree in marketing, business, communications or equivalent experience.
• Ten years of marketing communications, digital marketing, or project management experience.
• Eight years of marketing experience in financial services or a related industry.
• Five years of management experience.
• Expert understanding of traditional and digital platforms.
• Broad experience developing and executing marketing strategies for complex projects.
• Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged, and positioned across various channels.
• Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.
• Ability to interpret data and articulate results to diverse audiences.
• Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
• Excellent communication and relationship-building skills.

Nice to Have

• Intermediary or institutional experience.
• Familiarity with content management, workflow, and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
• Experience in change management.
• FINRA Series 7 (for roles supporting mutual funds).

Qualifications

• Bachelor's degree in marketing, business, communications or equivalent experience.
• Ten years of relevant marketing experience.
• Five years of management experience.

Benefits & Perks

• Competitive pay and bonus for eligible employees.
• Benefits package including pension plan, 401k match, employee stock purchase plan, tuition reimbursement, disability insurance, medical, dental, and vision insurance.
• Employee discounts and career training & development opportunities.
• Paid time off starting at 160 hours annually, 10 paid holidays, and additional wellness and parental leave benefits.
• Employee assistance programs, employee resource groups, inclusion and diversity programs, and recognition programs.
• Giving back initiatives through the Aegon Transamerica Foundation.