Director, Consumer Marketing

About the Role

Key Responsibilities

• Leads the digital marketing strategy for consumer disease education and branded tactics.
• Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs.
• Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities.
• Plans and implements marketing materials through online presence and oversight of creative agencies.
• Leads and manages medical education activities such as webinars, peer to peer programs and patient/caregiver education seminars.
• Manages patient advocacy societies and develops innovative engagement strategies.
• Manages e-marketing strategies, disease awareness website and product website to optimize online marketing tools and programs.
• Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) activities to drive engagement.
• Monitors progress of plans and makes adjustments as necessary following in-depth analytics and ROI analysis.
• Develops patient/caregiver brand plans and budget.
• Ensures all medical legal review (MLR) processes are followed and programs are compliant with legal guidance and corporate policies.
• Develops strong external relationships with key opinion leaders (KOLs) and leadership within patient advocacy societies.
• Directs advertising tactics primarily utilizing digital and print media.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Marketing or related; MBA highly preferred with emphasis on Brand Management, Consumer Marketing or Consumer Market Research.
• Minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.
• At least 6 years in a leadership role.
• Recent blockbuster brand experience, launch experience or major new indication launch experience.
• Strong biopharma brand management and multi-channel digital expertise.
• Experience forming online content partnerships, measuring web usage/trends, and managing vendor relationships.
• Experience building and developing a team.
• Ability to work in a dynamic, fast-paced, team-oriented environment.
• Experience negotiating with business partners or management and influencing senior leaders.
• Proficiency in creating and communicating a clear vision among team members.
• Ability to travel up to 30% of the time.

Nice to Have

• Neurology therapeutic experience.
• Previous experience in a product manager role.

Benefits & Perks

• Competitive base salary, bonus, new hire and ongoing equity packages.
• Medical, dental, and vision insurance.
• Employer-paid life, disability, business travel and EAP coverage.
• 401(k) Plan with a fully vested company match 1:1 up to 5%.
• Employee Stock Purchase Plan with a 2-year purchase price lock-in.
• 15+ vacation days.
• 13-15 paid holidays, including office closure between December 24th and January 1st.
• 10 days of paid sick time.
• Paid parental leave benefit.
• Tuition assistance.