Director, Consumer Marketing, Rare Disease & Cardiometabolic Commercial Business Unit

About the Role

Key Responsibilities

• Lead the development and execution of consumer marketing strategies and tactical plans for rare disease portfolio assets across their respective product lifecycles (pre-launch, launch, and post-launch).
• Build business cases for patient-oriented programs that contribute to sustainable brand growth.
• Develop innovative patient and caregiver focused tools and programs, including disease education materials and branded patient support tools to improve communication with HCPs and patients.
• Develop and implement geotargeted digital marketing campaigns to effectively reach rare disease and cardiometabolic patient populations, prioritizing precision over scale.
• Partner closely with the patient support services team to ensure alignment in patient communication and engagement strategies, including facilitating access to sponsored genetic testing programs.
• Lead the evolution, development, and execution of comprehensive marketing strategies for the Patient Ambassador Program.
• Manage the recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives.
• Work with cross-functional teams to analyze reimbursement trends and barriers, ensuring marketing strategies are aligned with patient access and affordability challenges.
• Utilize data analytics to identify patient needs and preferences, tailoring marketing content and strategies to improve patient engagement and support outcomes.
• Understand and leverage trends in the marketplace impacting Consumer Marketing and competitive benchmarking to inform strategic insights for all patient/consumer marketing programs and tactics.
• Work with cross-functional teams to enhance the patient portion of the brand website.
• Ensure cross-functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance.
• Work closely with Patient Advocacy to develop patient organization and advocacy strategies.
• Partner with Corporate Communications to develop and integrate public relations patient strategies and programs.
• Work closely with HCP and scientific marketing teams to ensure branding consistency and complementary tactics.
• Collaborate with the rare disease Insights & Analytics team to structure a proactive approach to data collection and analysis.
• Manage budgets and monitor performance, ensuring cost-effective delivery of programs while tracking KPIs.
• Support the development of the overall brand strategy, functional plans, and budget, ensuring patient-focused strategies are incorporated into annual brand plans.
• Attend industry conferences and networking events to promote the brand and establish connections.

Requirements

• 10-12 years of biopharmaceutical marketing experience with at least 5 years in consumer marketing.
• Rare disease / gene therapy experience preferred.
• Minimum of bachelor's degree required; advanced degree (MBA, PhD, MD) preferred.
• Proven track record with developing and implementing omnichannel consumer marketing plans that align with company goals and address rare disease market challenges.
• Ability to lead strategically, drive performance, build alignment, negotiate, and collaborate.
• Experience managing consumer marketing efforts for a new product launch.
• Effective written and oral communication skills, with experience delivering complex messages and influential presentations.
• Demonstrated initiative, creativity, strategic thinking, and adaptability in complex, rapidly changing environments.
• Strong project and process management skills, with the ability to prioritize multiple tasks.
• Proven team player capable of navigating cross-functionally.
• Strong quantitative and qualitative analytical skills.

Nice to Have

• Experience in rare disease or gene therapy markets.

Qualifications

• Bachelor's degree (minimum).
• Advanced degree (MBA, PhD, MD) preferred.

Benefits & Perks

• Comprehensive benefits including health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off (depending on location).