Director, Content Strategy & Global Social Media

About the Role

Key Responsibilities

• Formulating and executing content strategies that align with the company's overall business objectives, including identifying target audiences and crafting compelling narratives.
• Overseeing the creation, scheduling, and publishing of content across various social media platforms.
• Developing and executing influencer marketing campaigns, managing partnerships with creators to enhance brand awareness, engagement, and conversions.
• Tracking and analyzing content performance metrics to optimize strategies and ensure effectiveness.
• Leading and mentoring a team of content creators, social media managers, and other relevant professionals.
• Collaborating with marketing, communications, and other relevant teams to ensure alignment and effective communication.
• Staying up-to-date with the latest trends and best practices in social media and content marketing.

Requirements

• Strategic thinking to develop and execute long-term content and social media strategies.
• Strong understanding of various content formats, including text, images, videos, and infographics.
• Familiarity with social media platforms and their respective best practices.
• Ability to track and analyze content performance metrics and identify areas for improvement.
• Excellent written and verbal communication skills to engage with stakeholders and audiences.
• Strong organizational and project management skills to manage multiple content projects and deadlines.
• Leadership and team management abilities to lead and motivate a team of content creators and social media professionals.
• Proficiency in social media management tools (e.g., Sprout Social), content creation platforms, Google Business Suite, project management tools (Asana), and emerging social technologies.
• Minimum 6-8 years of experience in content marketing, social media management, influencer marketing, or digital marketing, preferably in a global eCommerce environment.
• Proven experience leading social media campaigns at scale, driving engagement, and increasing ROI.
• Demonstrated success managing influencer partnerships and social commerce initiatives.
• Bachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent work experience.

Nice to Have

• Experience with social commerce initiatives.
• Experience in a global eCommerce environment.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent work experience.

Benefits & Perks

• Programs designed to help employees and their families stay healthy, live well, and plan for their financial future.
• Options and upgrades with flexibility, protection, and security.
• Comprehensive benefits available depending on the country of employment.