Director, CPG Category Marketing

About the Role

Key Responsibilities

• Define and Own Category Vision: Lead the long-term vision and strategy for the Mexican snacks product portfolio, grounded in a deep understanding of our brand, consumers, and business objectives.
• P&L ownership: Manage your business to meet or exceed financial targets.
• Opportunity Identification: Identify and evaluate growth opportunities across the category, including white-space areas, partnerships, and channel expansion.
• New Platform Development: Lead projects for new platforms, from ideation through execution, including product briefs and lifecycle management.
• Consumer & Market Insights: Leverage consumer insights, market research, and competitive analysis to inform product strategy, value propositions, and feature sets.
• Cross-Functional Collaboration: Work closely with Consumer Insights, R D, Sales, Shopper Marketing, Digital Marketing and Operations to drive informed business decisions.
• Team training and development: Ability to motivate self and others.

Requirements

• BA/BS degree. MBA degree preferred.
• 5+ years of brand management experience.
• Demonstrated success in cross functional leadership and project management.
• Proven financial management skills and P&L literacy (general manager mindset).
• Understanding of retailer landscape: Grocery, Mass, Club, etc.
• Demonstrated communication skills across a variety of tools and audiences, including senior leaders.
• Proven working knowledge of market research and demonstrated analytical skills. Fluent in Circana/Nielsen POS data.
• Excited and willing to try new foods, including animal proteins. Demonstrated passion for global foods preferable.
• Ability to work in a fast moving, fast changing environment, adept at prioritizing and juggling multiple projects at once.

Nice to Have

• MBA degree
• Passion for global foods

Benefits & Perks

• Pay range is $170,000 to $190,000