Sr. Director - Marketing - Masterbrand

About the Role

Key Responsibilities

• Lead a team of marketing associates responsible for executing and implementing mass campaigns across channels and markets.
• Collaborate with agency teams and internal stakeholders to create and develop campaign plans and projects.
• Manage the internal process for asset management and oversee the creative process for campaign assets.
• Participate in all parts of the creative process, ensuring timelines and goals are met.
• Organize and lead communication across functions and stakeholders to ensure alignment and informed decision-making.
• Ensure campaigns and team activities comply with Lilly's policies and regulations.
• Measure and optimize campaigns based on in-market performance data and coordinate in-market adjustments.
• Manage financial aspects of campaign initiatives to stay within budget.
• Partner with external agencies and internal teams on media activation, leveraging data for planning and measurement.
• Collaborate with analytics and market research teams on frameworks, metrics, and learning agendas.
• Manage media agency relationships, establish expectations, and evaluate partnership performance.
• Ensure compliance with marketing guidelines, policies, and procedures, including privacy, legal, and regulatory standards.
• Provide strategic leadership, training, and development to the marketing team.
• Support transformation change management and lead enterprise workstreams to influence consumer behavior.

Requirements

• Minimum of a bachelor's degree.
• 10+ years of experience in marketing, campaign development, entertainment marketing partnerships, sponsorships, creative, or marketing/media.
• Authorized to work in the United States on a full-time basis.
• Experience in mass marketing across multiple media channels with proven in-market results.
• Ability to collaborate effectively within a complex, layered organization.
• Strong leadership skills with the ability to inspire and develop teams.
• Strategic thinking, analytical, and problem-solving skills.
• Self-directed with strong decision-making, project management, and budget management skills.
• Proven ability to influence senior levels and external partners.
• Comfortable working in a dynamic, rapidly changing environment.
• Excellent verbal and written communication skills with high attention to detail.

Nice to Have

• Pharma experience is a plus but not required.
• Experience working within an IAT agency model.
• Experience with influencer marketing and talent management.
• Experience in global or multicultural marketing environments.

Qualifications

• Bachelor's degree or higher.
• 10+ years of relevant marketing experience.

Benefits & Perks

• Competitive salary range of $150,000 - $220,000.
• Eligibility for a company bonus based on performance.
• Comprehensive benefits including 401(k), pension, medical, dental, vision, and prescription drug coverage.
• Flexible benefits such as healthcare and dependent care flexible spending accounts.
• Life insurance and death benefits.
• Paid time off and leave of absence benefits.
• Well-being programs including employee assistance, fitness benefits, and employee clubs.
• Relocation package and up to 25% travel.