Director, Customer Marketing - San Diego

About the Role

Key Responsibilities

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
• Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
• Develop long-term customer partnerships with ownership of senior level marketing relationships.
• Champion for both customer and TCCC imperatives internally and externally to deliver on the Growth Promise.
• Partner closely with Sales and Operations cross-functional teams to drive the partnership and business.
• Present consumer and industry insights that provide context, implications, and actionable recommendations to persuade and inform customers.
• Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on insights, linking them to brand strategy.
• Provide customer business and opportunity assessments, including competitive analysis and recommendations for expansion and market integration.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent education.
• 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs and turn this knowledge into results.
• Strong strategic thinking and application skills, with demonstrated personal leadership and influencing ability.
• Experience with account performance data tools to support plans and opportunities.
• Effective oral and written communication skills, including storytelling and persuasive selling.
• Ability to work in the customer's office in San Diego 2-3 days a week.
• Skills in leadership, results orientation, sales process, account management, CRM, sales management, marketing, customer knowledge, pitch presentations, consultative sales, business insights, sales forecasting, communication, systems thinking, consumer product strategy, national account sales, customer service management, decision making, negotiation, and customer value creation.

Nice to Have

• Experience with digital ecosystems and agency management.
• Advanced strategic thinking and application.
• Experience in foodservice or beverage industry.

Qualifications

• Bachelor's degree in Marketing/Business or equivalent education.

Benefits & Perks

• Full range of medical, financial, and other benefits depending on the position.
• Annual incentive with a market-based competitive value, performance at target.