Director, Deposits Product Marketing, Boston, MA

Santander Bank

Boston, MA

Full Time

Director

124k-200k

9 days ago

Job Description

About the Role

The Director of Deposits Product Marketing at Santander Bank in Boston, MA, is responsible for leading the positioning and marketing of core consumer banking and investment products, including checking, high yield savings, CDs, and money market accounts. The role involves shaping product messaging, understanding customer needs, and collaborating with product teams to drive growth and differentiation in the US market. Santander is a global financial institution with a focus on innovation, customer experience, and fostering a culture of continuous learning and development.

Key Responsibilities

Lead a team in refining the positioning and messaging for consumer checking, high yield savings, CDs, money market accounts, and investment services.
Deeply understand the consumer total addressable market, customer needs, and target audiences for each product.
Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs.
Act as a close and trusted partner to Product teams in evolving value propositions.
Spearhead go-to-market planning that brings the brand to life through these products.
Assess product-market fit and monitor product health including conversion funnels, customer engagement, and NPS.
Position the team as thought leaders influencing Santander's growth strategy, brand, and product roadmaps.
Enable a fantastic customer experience across channels, including training branch teams and partnering with the Digital CX team to optimize online journeys.

Requirements

10+ years of experience in integrated marketing, product marketing, or a related field.
Experience in the banking, fintech, or payments space.
2+ years of experience leading a team, shaping team culture, and supporting career development.
Experience influencing product roadmaps and leading go-to-market strategies.
Excellent communication skills, with the ability to connect data insights and tailor messaging to diverse audiences.
Decisive problem-solving skills to navigate complexity and prioritize work.
Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration, or related field.
Financial Services/Banking Industry experience, 3+ years.

Nice to Have

Master's Degree in Marketing, Public Relations, Communications, Business Administration, or equivalent field.

Qualifications

Bachelor's Degree or equivalent work experience in relevant fields.
3+ years of experience in the financial services or banking industry.

Benefits & Perks

Competitive annualized salary range from $123,750 to $200,000 USD.
Access to Santander benefits (details available via provided link).
Supportive work environment emphasizing risk management and diversity.

Working at Santander Bank

Santander values diversity, inclusion, and a proactive approach to risk management. The company fosters an environment of continuous learning, collaboration, and innovation, supporting employees' professional and personal growth.

Apply Now