Product Marketing Specialist

About the Role

Key Responsibilities

• Coordinate and lead product management and marketing initiatives for assigned product portfolio to grow the global business.
• Manage and analyze data related to product portfolio (i.e., financials, service levels, product health) applying excel and PowerBI tools.
• Present product status and portfolio planning intentions to leadership through quarterly reviews.
• Gain knowledge and awareness of competitive products and strategies for use in defining new products and improvements.
• Manage product literature and website presences related to assigned products including all associated bulletins, manuals, and guides.
• Assist in providing relevant tools to promote products & solutions to the sales channel (application guides, competitive guides, marcom, etc.)
• Coordinate significant product parameters throughout life cycle (i.e., pricing, capabilities, improvements, etc.)
• Assist sales channel in pursuits and key accounts by supporting necessary special pricing approvals and product selection insight.
• Work with sales to develop educational training for sales channel and end users, support industry tradeshows and other customer visits.
• Support product development through engineering initiatives related to assigned products, including developing product plans and improvements.
• Coordinate preparation of new product (NPD) or product modification plans and provide marketing and technical feedback.
• Support cost reductions for products in portfolio to improve profitability, including idea generation, financial analysis, and project execution.
• Identify product approvals required for various global regions and coordinate with engineering and quality to maintain these approvals.
• Manage and approve engineering change requests.
• Coordinate with quality team to resolve quality concerns and lead related processes.
• Develop monthly demand forecasts to support the Sales & Operations Planning process and develop product planning bills.
• Monitor product lead times and coordinate with operations and supply chain teams to manage risks to service levels.

Requirements

• Bachelor's Degree in Engineering, Marketing, or equivalent experience.
• General knowledge of company products and customer applications.
• Good communication skills across various media to coordinate with manufacturing sites, sales offices, and cross-functional teams.
• Good presentation abilities to present portfolio initiatives and product overviews to customers.
• Strong analytical abilities to gain product insight for operations, marketing, and sales initiatives and work within ERP systems.
• Ability to travel at least 10% of the time to manufacturing locations, customer sites, and industry events.

Nice to Have

• Bachelor's Degree in Engineering.
• 1 - 3 years' experience in engineering, sales, business development, marketing, or any other equivalent.
• Knowledge of industrial valve business, marketplace, competitive products, customers, and applications.

Qualifications

• Bachelor's Degree in Engineering, Marketing, or equivalent experience.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental, and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.