Director, Marketing Lead, Interventional Radiology/Cardiology

About the Role

Key Responsibilities

• Lead tactical marketing efforts, including campaign planning, product imagery development, key messaging, and launch readiness activities.
• Support internal communications to drive alignment across global commercial, R&D, and regional teams.
• Manage market research and competitive intelligence to uncover insights that inform strategy and decision-making.
• Contribute to business case development and financial forecasting to support investment decisions and scenario planning.
• Evaluate and manage positioning and pricing strategies for Bayer's U.S. interventional portfolio.
• Co-develop above-brand marketing campaigns that connect customers to launch messaging.
• Implement a structured process to gather and act on voice-of-customer and sales team insights, enabling continuous refinement of messaging, campaigns, and support materials.
• Support the post-market evidence strategy by identifying relevant marketing endpoints and collaborating with clinical and medical teams to translate data into impactful value messaging and promotional tools.
• Contribute to defining and refining launch brand value proposition and long-term market positioning.
• Collaborate on pricing strategies, offering development, and value proposition refinement.
• Apply knowledge of health economics and reimbursement models to commercial strategy and messaging.
• Identify, cultivate, and engage with KOLs to shape research partnerships, guidelines, and participation in society events such as TCT.
• Help shape and execute the go-to-market plan, including sales enablement and stakeholder engagement.

Requirements

• Minimum of a Bachelor's degree.
• At least 5 years of relevant experience in U.S. medical device or healthcare marketing, with at least 3 years of experience in interventional radiology or cardiology.
• Strong ability to collaborate cross-functionally and influence without authority.
• Excellent verbal and written communication skills.

Nice to Have

• Advanced degrees or certifications (e.g., RN, RCIS, ARRT, CVT, MBA, MHA).
• Clinical experience or strong technical understanding of interventional procedures.
• Experience launching Class II or Class III medical devices within regulated environments.

Qualifications

• Educational background including a Bachelor's degree.

Benefits & Perks

• Competitive salary and performance-based incentives.
• Comprehensive benefits including medical, dental, and vision.
• Retirement and savings plans.
• Opportunities for professional growth and development.
• A collaborative, mission-driven work environment.