Sr. Director, Product Marketing

Netspeed

San Jose, CA

Full Time

Director

280k-385k

1 day ago

Job Description

About the Role

Cisco is seeking a strategic, high-impact Senior Marketing Leader to lead the strategy and multi-functional orchestration of its most business-critical initiatives. This high-visibility role involves collaborating closely with Product Management, Sales, Engineering, and Marketing teams to identify challenges and build solutions that advance the long-term strategy of the business. The position offers an opportunity to create a significant impact in Infrastructure, Security, and Cisco at large, working in a fast-paced environment that requires navigating ambiguity and shifting priorities.

Key Responsibilities

Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and coordinated campaign frameworks
Build select messaging to improve Cisco's voice in the market and ensure alignment across other content
Assemble and lead virtual launch teams across marketing, product, sales, communications, operations, and more
Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints
Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution
Improve launch processes by refining scalable tools, playbooks, and strategies for Tier One GTM excellence
Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule

Requirements

BS/BA in Business, Marketing, Communications or related field (or equivalent)
10+ years of experience leading B2B programs in product marketing, event marketing, or related roles in the technology sector
Proven track record in developing and executing Tier One launch strategy including messaging, logistics, vendor management, and post-event engagement
Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions
Experience with executive-level messaging and C-suite presentations

Nice to Have

Master's degree or equivalent experience in Marketing, Business Administration (MBA), Communications, or a related field
Previous leadership of global Tier 1 launch or event strategy
Demonstrated success in crafting market perception and influencing industry analysts, partners, and executive stakeholders
Deep understanding of go-to-market strategies and coordinated marketing campaigns
Demonstrated experience leading multi-functional teams and aligning multiple stakeholders

Qualifications

Educational background including a BS/BA or higher in relevant fields
Significant experience in technology sector B2B programs, especially in product or event marketing
Proven success in Tier One launch strategy and execution
Experience with enterprise technology solutions such as data center, networking, cloud, or AI
Ability to communicate effectively with executive-level audiences

Benefits & Perks

U.S. employees have access to quality medical, dental and vision insurance
A 401(k) plan with a Cisco matching contribution
Short and long-term disability coverage
Basic life insurance and numerous wellbeing offerings
Up to twelve paid holidays per calendar year, including one floating holiday and a day off for birthdays
Vacation time accrual and flexible time off policies
Paid sick time off and additional paid time to volunteer and give back to the community
Performance-based incentive pay for sales roles, with detailed incentive structure

Working at Netspeed

Cisco fosters innovation and market impact at a global scale, emphasizing collaboration, empathy, and fearless innovation. The company values building solutions that power the future of technology, with a focus on security, visibility, and insights across the digital footprint. Cisco promotes a team-oriented environment where employees work together to make big things happen on a worldwide scale, offering limitless opportunities for growth and development.

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