Product Marketing Manager I, Sustainability

About the Role

Key Responsibilities

• Own audience insights - Synthesize consumer insights and industry perspectives on key aspects of sustainability; identify and prioritize sustainability needs of specific audience segments for marketing campaigns that drive awareness of our sustainability commitment and products that contribute positively to a clean environment.
• Help to shape the product team's roadmap, developing the global narrative for Uber's commitment to sustainability, as well as the positioning, messaging, and go-to-market strategies for new products geared towards earners, riders, eaters, and merchants all over the world.
• Develop marketing campaigns and strategies to electrify vehicles and support the transition of earners and fleets to EVs aligned with our sustainability goals.
• Drive marketing development - Oversee the creation of sustainability marketing awareness campaigns that span the globe, guiding the development of creative and engaging content that our earners and consumers need and want. You will partner with a high-performing cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Data Science, Engineering, Research, Operations, and Comms to meet shared objectives and key results.
• Measure for impact - Working with product and marketing channels, test, iterate, and measure the impact campaigns have on awareness and adjust accordingly to optimize for results and KPIs.
• Evangelize new ideas - Work with Product, PR, Policy, and Ops teams to champion sustainability marketing initiatives and partnerships. Lead effective conversations with cross-functional alignment to build support.
• Make a difference - Passion for creating empathetic, inspiring, and innovative marketing that strives for ambitious social impact. Partner with Social Impact to maximize benefits to our customers.
• Champion the voice of the customer and collaborate with cross-functional teams to deliver a seamless and user-centered experience.

Requirements

• 5+ years of experience in consumer marketing, ideally with experience in sustainability, trust, or social impact marketing.
• 2+ years of consumer product marketing experience.
• Passion for sustainability: You have a passion for sustainability and want to be a part of building a future that benefits humankind and our planet.
• Bachelor's degree.

Nice to Have

• Penchant for data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth.
• Top-notch at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
• A 'builder' personality: You're biased toward action, a great collaborator across functions, internally and externally, and a master disambiguator/simplifier. You never stop pushing towards clarity and delivery.
• A messaging maestro: Incredible at articulating the essence of products and the value they create. You can make the most complex products incredibly simple for consumers to understand. You can develop a strong messaging hierarchy and an effective content strategy. You shine at copywriting.
• Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
• History of success: A demonstrated history of quickly, yet strategically, making an impact via tailored marketing approaches and experience successfully launching products with compelling and strategic marketing campaigns.
• Excellent project management skills with a keen attention to detail.
• An awesome and optimistic attitude. We work hard and have a good time doing it.
• Prior experience in sustainability, trust, or social impact marketing.
• Influential with great communication skills.
• Experience in planning, setting metrics, and roadmap development.
• MBA or Master's degree is a plus.
• International experience is a plus.

Benefits & Perks

• For US roles, the base salary range is USD$135,000 to USD$150,000 per year.
• Eligibility to participate in Uber's bonus program, and potential equity awards and other compensation.
• Eligibility for various benefits as detailed at https://www.uber.com/careers/benefits.