Director, Digital

About the Role

Key Responsibilities

• Leading organic social activities including content calendar management, social photo-shoots, equity and earned campaign social planning, social reporting, paid support of organic social, follower acquisition, and engagement strategy.
• Managing integrated campaigns by partnering with colleagues across legal and corporate affairs to produce campaigns aligned with strategic initiatives, promotional moments, and stakeholder engagement.
• Executing social earned media activities such as briefing, creative development, reporting, and managing rules and data forms for social moments.
• Managing company websites and newsroom content, including ongoing site management, content uploads, product launches, and campaign page builds.
• Demonstrating passionate communication through creative imagery, short-form video, compelling copywriting, and attention-grabbing headlines.
• Engaging in real-time storytelling to leverage cultural moments, boost brand relevance, and enhance corporate reputation.
• Developing and maintaining a commercial mindset to connect messages with consumer empathy, aligning communication strategies with business objectives to drive engagement and sales.
• Tracking KPIs to measure the effectiveness of social media campaigns and digital tools.

Requirements

• Bachelor's degree required.
• 6-8+ years of experience in digital marketing or strategy, either in-house or at an agency.
• Strong knowledge of digital marketing platforms, media/campaign evaluation, and brand health tracking.
• Experience driving organic social and earned media campaign strategy and activations.
• Ability to leverage various social channels such as Instagram, Facebook, X, and LinkedIn.
• Understanding of brand messaging and content to lead a team of designers and provide content direction.
• Excellent oral and written communication skills.
• Experience working with large CPG companies and/or on political campaigns is helpful.
• Experience working in a digital “war room” and crafting rapid response content is helpful.
• Ability to stay current with digital/social trends and lead significant announcements within a large organization.

Nice to Have

• Experience working on political campaigns.
• Experience working in a digital “war room” and quickly crafting rapid response content.

Benefits & Perks

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts.
• Life Insurance and Disability Income Protection.
• Generous Parental Leave and FMLA policies.
• 401(k) Retirement Savings options with a company matching contribution.
• Chance to work in a fast-paced environment among a company of owners.
• Free Beer!