Director, Digital Advertising

About the Role

Key Responsibilities

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Requirements

• At least 3-6 years of relevant experience in the digital advertising space.
• Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt.
• Demonstrated equivalent experience is accepted.
• Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work.
• Experience handling $5 million in advertisement spending.

Nice to Have

• Past agency experience is a plus.

Qualifications

• Proficiency in Excel with an understanding of basic formulas.

Benefits & Perks

• Competitive compensation with an opportunity for a year-end bonus.
• Medical, dental, vision, 401k, and life insurance.
• Paid parental leave, paid vacation, paid sick leave, and employer subsidy for commuter expenses.
• Hybrid work environment.