Director, Digital Content Enablement

About the Role

Key Responsibilities

• Understand and drive adoption of modular content leveraging existing and future-looking processes.
• Drive agency management around expectations for modular content adoption.
• Ensure brand teams and agencies adhere to Gilead's operational workflows and integrate operational teams where necessary to promote modular content adoption.
• Establish clear communication channels and feedback loops between internal teams and external agencies.
• Drive the expansion of a modular content strategy across all creative outputs, ensuring content is adaptable, reusable, and compliant.
• Work closely with medical, legal, and regulatory teams to define content modules and ensure their appropriate use.
• Develop and maintain content hierarchies and tagging structures to maximize reusability and searchability.
• Serve as a subject matter expert and champion for creative operations technology, especially Veeva Vault PromoMats.
• Identify, evaluate, and implement new tools and platforms to enhance creative, authoring, production, review, and distribution processes.
• Advise on workflows within Veeva Vault to streamline content lifecycle management from creation to approval and distribution.
• Promote and embed a reuse mindset across creative and marketing teams, encouraging content repurposing.
• Develop training programs and guidelines to educate stakeholders on content reuse benefits and practices.
• Implement metrics to track content reuse and demonstrate efficiency gains.
• Lead, mentor, and develop a high-performing team of creative operations specialists, project managers, and development professionals.
• Drive change management and adoption of modular content within cross-functional review processes, identifying efficiency opportunities.

Requirements

• Bachelor's Degree and Twelve Years' Experience
• OR Master's Degree and Ten Years' Experience
• OR PhD and Eight Years' Experience
• Experience working in an agency setting with creative teams delivering across digital channels such as Email, Banners, and Web
• Extensive experience with modular content strategies in a regulated environment
• Deep expertise in Veeva Vault PromoMats and Digital Asset Management (DAM) systems
• Proven ability to drive a reuse mindset and implement content efficiency strategies
• Strong leadership experience in leading and developing creative, development, or project management teams
• In-depth understanding of pharmaceutical marketing and regulatory landscape
• Excellent change management, project management, and communication skills
• Ability to collaborate effectively with cross-functional teams including marketing, legal, medical, regulatory, and IT

Nice to Have

• Experience in agency management and delivering digital content for various channels
• Experience with implementing content management and workflow technologies beyond Veeva Vault
• Strong understanding of pharmaceutical regulatory requirements
• Demonstrated success in driving organizational change towards content reuse

Qualifications

• Educational qualifications as specified in requirements (Bachelor's, Master's, or PhD with corresponding experience)

Benefits & Perks

• Salary range of $226,185.00 - $292,710.00, with potential for discretionary bonuses and stock-based incentives
• Paid time off and comprehensive benefits package
• Company-sponsored medical, dental, vision, and life insurance plans
• Additional benefits information available at https://www.gilead.com/careers/compensation-benefits-and-wellbeing