Director-Digital Marketing

About the Role

Key Responsibilities

• Lead the development and execution of integrated digital marketing strategies across paid and organic channels.
• Translate enrollment goals into actionable digital campaigns that drive leads and student acquisition.
• Oversee channel planning, testing, and optimization strategies to improve campaign performance.
• Guide a data-informed, test-and-learn approach to campaign optimization and lead generation.
• Develop and maintain dashboards and reporting frameworks tied to KPIs and attribution models.
• Manage media agencies and vendors to ensure alignment with campaign goals, timelines, and ROI.
• Collaborate with Enrollment Marketing, Creative Services, and Communications to ensure cohesive digital storytelling and unified messaging.
• Coordinate with Admissions and academic units to optimize the prospective student digital journey.
• Partner with IT and Marketing Systems to enhance the marketing tech stack and campaign delivery.
• Lead and mentor the digital marketing team, fostering innovation, accountability, and continuous improvement.
• Manage digital media budgets and prepare analyses to inform strategic investment decisions.
• Serve as the digital subject matter expert, delivering performance insights and sharing best practices across the institution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least seven years of progressive experience in digital marketing, including leadership in paid media and performance strategies.
• Proven track record of building multichannel campaigns that drive measurable enrollment outcomes.
• Experience managing agencies, vendors, and digital marketing operations.
• Strong analytical skills and fluency in tools such as Google Analytics, marketing automation platforms, and CRM systems.
• Exceptional communication and project management abilities.

Nice to Have

• Master's degree in Marketing or related field.
• Experience in higher education or mission-driven organizations.
• Certifications in Google Ads, GA4, or similar platforms.
• Familiarity with ADA compliance and accessibility best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Seven or more years of experience in digital marketing with leadership roles.

Benefits & Perks

• Salary range of $80,000 to $90,000 annually.