Director, Digital Marketing

About the Role

Key Responsibilities

• Develop and lead the digital marketing strategy across web, email, SEO/SEM, social media, and paid advertising to enhance brand visibility and lead capture, growing MetTel's business across all key vertical markets.
• Create campaign calendar and oversee development of marketing campaign assets with creative and digital teams.
• Optimize performance of marketing campaigns.
• Manage marketing database.
• Collaborate with Inside Sales team to implement and track campaigns as part of their outbound efforts.
• Oversee website redesign project with cross-functional team and external agencies to improve brand visibility and user experience.
• Stay on top of digital trends, regulations, and competitive benchmarks.
• Manage day-to-day website updates and SEO with digital team.
• Drive traffic, increase engagement, improve conversion rates, and maximize ROI across digital programs (web, email, social, search, ads).
• Manage and mentor a team of digital specialists.
• Manage external agencies supporting digital initiatives.
• Manage marketing tech stack and digital marketing budget.
• Establish KPIs and prepare monthly & quarterly reports for senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of demonstrated experience in digital B2B marketing with at least 2+ years in a leadership role.
• Experience managing direct reports and external agencies.
• Proven experience managing large-scale multi-channel campaigns.
• Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4.
• Strong knowledge of SEO, SEM, email automation, analytics.
• Strong leadership, project management, communication, collaboration, and presentation skills.
• Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment.
• Analytical mindset with creative problem-solving skills.

Nice to Have

• Experience with Marketo.
• Knowledge of digital regulations and compliance standards.
• Experience working in a technology or telecommunications environment.

Qualifications

• Educational background in Marketing, Business, or related field.
• Minimum 7 years of digital B2B marketing experience.
• Leadership experience managing teams and external agencies.

Benefits & Perks

• Competitive salary range of $125,000 to $150,000 per year, depending on experience and location.
• Potential bonus and/or long-term incentives.
• Full range of medical, financial, and other benefits.