Director Digital Marketing

About the Role

Key Responsibilities

• Develops Interval's digital marketing strategy and management processes for consumer-facing websites, applications, and social media platforms.
• Identifies opportunities to maximize social media user experience and enhancement opportunities.
• Identifies campaign Key Performance Indicators (KPIs) in collaboration with Customer Strategy and Marketing Operations team.
• Manages the digital marketing and social media team and associated programs and initiatives.
• Defines team priorities based on business goals and customer needs.
• Manages day-to-day operations and growth of websites, applications, and social media pages.
• Manages creative design efforts for digital platforms to achieve business objectives in a fast-paced environment.
• Incorporates digital and social media content, capabilities, and channels into marketing and communications objectives.
• Provides input and direction into editorial and advertising messages to drive traffic to websites and social pages.
• Manages strategic growth and development of new initiatives, opportunities, and functionalities.
• Develops long-term vision and strategies for the role of the company's websites.
• Serves as a critical member of digital and IT roadmap strategy development team.
• Manages relationships with third-party providers.
• Responsible for managing and defining the budget for digital marketing.
• Develops, manages, and optimizes SEO and SEM initiatives.
• Develops operating plans and business processes for own department in alignment with strategy.
• Monitors and reports on process, progress, and results of projects and initiatives.
• Influences work of cross-functional teams and responds to business requests with broader department impact.
• Acts in a consultative fashion to implement programs impacting the broader organization.
• Assists in developing and communicating organizational goals.
• Achieves results within budget scope and takes calculated risks to move the department forward.
• Develops systems to organize and track information, balancing interests of the team and organization.
• Works to remove barriers to success and improves leadership performance through self-critique.

Requirements

• Typically, a manager position requiring significant knowledge and experience in digital marketing and organizational management.
• College degree required or equivalent work experience.
• Bachelor's Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline.
• At least 10 years of experience managing modern marketing digital platforms.
• At least 3 years managing a team.
• Experience in eCommerce/digital marketing management, preferably in an established environment.
• Experience managing third-party companies/tools supporting digital marketing initiatives.
• Possess a marketing background with business savvy and strong project management skills.
• Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
• Experience in a matrixed structured organization preferred.
• Leadership, management, and communication skills for creating an empowered work environment.
• Ability to influence and shape senior leadership decision-making.
• Knowledge of marketing resources, policies, practices, and procedures.
• Strong written and verbal communication skills.
• Skilled in decision-making and conflict resolution in a fast-paced environment.
• Passion for strategic involvement in departmental and company-wide goals.
• Knowledge of marketing trends and practices within the industry.
• Flexibility, adaptability, and capability to manage multiple priorities.
• Understanding of managing in a culturally diverse work environment.
• Computer literacy in Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams.

Nice to Have

• Experience in Hotel Management, Vacation Ownership, Hospitality.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline.
• At least 10 years of experience in managing digital platforms.
• At least 3 years managing a team.

Benefits & Perks

• Not explicitly specified in the description.