Director, Digital Marketing

Under Armour

Baltimore, MD

Full Time

Director

157k-216k

6 days ago

Job Description

About the Role

The Director, Digital Marketing at Under Armour is responsible for leading the development of consumer-centric, business-informed digital go-to-market strategies and integrated activation plans for Under Armour's digital channels, including UA.com, UA App, Amazon, and influence Wholesale.com. This role involves managing a team that crafts activation plans, serving as the 'source of truth' for digital content strategy, story prioritization, and activation framework. The position focuses on driving digital traffic, conversion, brand consideration, and affinity by delivering consumer-focused marketing activations tailored to digital channels and consumer journey touchpoints. The role requires close collaboration with the UA.com team to strategize, plan, and execute seasonal initiatives and near-term projects cross-functionally.

Key Responsibilities

Lead planning, briefing, and integration of content programming and prioritization across digital selling and marketing channels.
Serve as the single 'source of truth' for digital content strategy, story prioritization, and activation framework.
Guide teammate managing Amazon marketing with a bias toward marketplace activation and sales impact.
Bring a planful, organized, and proactive approach to digital content and activation planning, communication, and leadership reviews.
Propose annual budgets and lead process hind-sighting to drive seasonal improvements.
Work closely with the UA.com team to strategize, plan, and brief seasonal initiatives through the go-to-market process.
Lead process hind-sighting to improve performance each season.
Manage and develop a highly functioning digital marketing team.

Requirements

Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or 16 years of relevant experience without degree.
Typically, 6+ years of management experience or equivalent subject matter expertise.
Digital first background and mindset with proven track record of growing digital DTC businesses.
Ability to apply consumer, market, and industry insights and trends to activation strategies.
Strong problem-solving skills and solutions-focused approach.
High initiative with curiosity and inventive thinking.
Proven leadership in managing teams and developing talent.
Ability to work collaboratively, be organized, detailed, deadline-focused, helpful, and resilient.

Nice to Have

Experience with digital content strategy and integrated planning.
Experience working within a retail or athletic brand environment.
Knowledge of digital marketing tools and platforms.

Qualifications

Educational qualifications include a Bachelor's degree or Master's degree as specified.
Relevant experience as outlined in the requirements.

Benefits & Perks

Paid 'UA Give Back' volunteer days.
Under Armour merchandise discounts.
Competitive 401(k) plan matching.
Maternity and parental leave for eligible teammates.
Health and fitness benefits, discounts, and resources.

Working at Under Armour

Under Armour is committed to empowering those who strive for more, guided by values such as Acting Sustainably, Celebrating Wins, Fighting on Together, Loving Athletes, and Standing for Equality. The company emphasizes innovation, developing top-performing products and digital tools, and fostering a culture of mutual respect, diversity, and inclusion. Teammates are encouraged to go further, develop their careers, and contribute to a supportive and dynamic work environment.

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