Director, Digital Marketing & eCommerce

About the Role

Key Responsibilities

• Lead digital marketing strategy and ensure best practices and compliance across all owned digital platforms.
• Oversee digital analytics platforms to interpret traffic patterns, engagement metrics, and drop-off points to identify opportunities for improvements.
• Lead cross-functional collaboration across Marketing, IT, and Ticketing Services to support sales, audience development, personalization, and lifecycle management.
• Develop and maintain real-time dashboards and reports to inform internal stakeholders and guide strategic planning.
• Partner with paid media team to ensure alignment between paid and organic efforts.
• Ensure tight integration between eCommerce and performance marketing campaigns.
• Track attribution and influence of marketing on online sales performance.
• Mentor and lead a high-performing digital marketing team, providing regular performance updates and professional development.
• Oversee development, content management, and optimization of the website to ensure a seamless, intuitive, and conversion-focused customer journey.
• Guide UX/UI enhancements, A/B testing, personalization, and navigation improvements.
• Partner with developers or external vendors to prioritize feature roadmaps and functionality updates.
• Monitor sales performance, user behavior, and site health metrics, providing regular reports with insights and recommendations.
• Oversee planning, creation, and execution of all email and SMS campaigns, ensuring alignment with organizational goals.
• Leverage customer segmentation and behavioral data for personalization, tailored product recommendations, remarketing, offers, and content.
• Report on the digital marketing team's accomplishments and participate in departmental planning.
• Contribute to departmental budgeting and financial planning processes.
• Manage and supervise the digital marketing team, including hiring, training, and performance evaluation.
• Maintain operational policies, support organizational culture, and ensure excellent customer service standards.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• Master's degree in business, marketing, or related field is preferred.
• 8+ years' experience in the marketing field, including leading a successful marketing-driven business model.
• At least 3 years of supervisory/management experience.
• 5+ years experience with Prospect2, Salesforce, HubSpot.
• 5+ years' experience with HTML, Tessitura (or any ticketing platform), Twillio, SEMRush, Google Analytics, GA4, and complex CMS platforms.
• Experience in marketing automation, user journeys, and lifecycle campaign management.
• Excellent communication and organizational skills.
• Demonstrated ability to lead teams and collaborate across departments.
• Experience in the performing arts, entertainment, or ticketed events industry is preferred.

Nice to Have

• Experience in the performing arts, entertainment, or ticketed events industry.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• Master's degree in business, marketing or related field is preferred.
• 8+ years' experience in marketing, including leadership roles.
• Supervisory/management experience of at least 3 years.