Director, Digital Marketing

About the Role

Key Responsibilities

• Develop and execute disruptive, digital-first campaigns for iconic artists to spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats.
• Design holistic digital strategies—including short-form content and viral activations—that amplify each release and expand reach across core fans and new audiences.
• Activate superfans across platforms like Discord, Reddit, and Twitter/X to fuel grassroots momentum and create digital word-of-mouth at scale.
• Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments.
• Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion.
• Conduct post-campaign deep dives to surface insights, learnings, and benchmarks for future campaigns.
• Collaborate with CRM and Paid Media teams to craft omni-channel fan journeys that drive retention, growth, and data capture.
• Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing with merch, vinyl, and collector releases.
• Coordinate with artist management and internal teams to maintain a unified editorial calendar across all social platforms.
• Work with Creative teams to ensure all content is cohesive, intentional, and on-brand across the campaign ecosystem.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 7+ years professional experience in digital/social media marketing, direct-to-consumer marketing, or related fields, preferably at a Record Label or music management company.
• Outstanding organizational, verbal, and written communication skills, with expertise in social media content strategy.
• Innate ability to lead and mentor teams.
• Passion for fan-focused digital strategies with a problem-solving attitude.
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment.
• Knowledge of how to drive consumption, engagement, or growth online.
• Proven leadership experience in team discussions and client meetings.
• Deep understanding of interactive technologies and communication tools including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website, Email/CRM.
• A passion for rock and pop music.
• Experience with viral creator campaigns and relationships with agencies and creators.
• Experience with content seeding.

Nice to Have

• Photoshop, Illustrator, or other graphic design knowledge.
• Experience using project management software such as Monday and Basecamp.
• Understanding of social media analytics and posting tools such as Chartmetric.
• Record Label experience.
• People management skills.
• Catalog marketing experience.

Qualifications

• Educational background or equivalent experience.
• Experience in digital/social media marketing, direct-to-consumer marketing, or related fields.

Benefits & Perks

• Salary range of $100,000 to $120,000 annually.
• In-office collaboration four days per week.
• Comprehensive benefits as outlined in company documents.