Director, Digital Media- Social Media Strategy
Walmart
Job Description
About the Role
As Director, Social Media Strategy, you will play a crucial role in growing and evolving the strategy for Walmart's organic social channels (@walmart, @walmartfashion), ensuring that we are consistently moving at the speed of social and retail and connecting the brand to culture. In this role, you'll drive Walmart's brand fandom through engaging & inspiring content that makes social users say "okayyy, Walmart!" and you'll be responsible for leading a dynamic team of social marketers responsible for developing strategies to support key business priorities. Your work will enable us to make true connections between social communities & the Walmart brand through creative & entertaining storytelling that shows how Walmart delivers on its "Save money. Live better." ethos. You'll also be part of an incredible team of social media marketers focused on delivering impactful business outcomes and breakthrough customer experiences - all driven by the power of social media. You'll translate cultural insights and customer behavior into breakthrough creative strategies that drive engagement, loyalty, and conversion. You will serve as a key voice in cross-functional leadership forums, advocating for the role of social in omnichannel marketing plans and elevating how Walmart shows up in the digital world. With a deep understanding of social trends, platform nuances, and audience behavior, you will ensure our content connects Walmart to culture in meaningful ways that provide value to our audiences. You will also play a key role in identifying and testing innovative content formats and social-first storytelling opportunities that set new standards for retail marketing, including managing budgets, ensuring brand consistency, and fostering a collaborative environment where experimentation and agility are encouraged. By leading with both data and empathy, you'll ensure Walmart's social presence is both performance-driven and human-centered.
Key Responsibilities
- Developing Walmart's social strategy across priority and emerging platforms
- Leading a team of social media strategists responsible for the planning and implementation of Walmart's organic social strategy across multiple platforms
- Owning the relationship with the Walmart Creative Studio internal creative team & other social and creative agency partners to ensure an on-brand content strategy that pushes our social strategy to new heights
- Ensuring meticulous planning and execution of social content and campaigns
- Collaborating closely with cross-functional partners to unearth growth opportunities & marketing activation synergies
- Establishing, tracking and reporting on social KPIs and analyzing social data & performance to identify insights that inform optimization recommendations
- Connecting with social platform partners & social industry news to stay on the pulse of first-mover opportunities
- Developing and implementing processes that drive efficiency and enable Walmart to move at the speed of retail and social
- Championing the Walmart customer in everything you do
Requirements
- Strong leadership skills, with proven ability to remain agile based on the ever-changing social and cultural landscape
- Excellent communication and influencing skills
- Your finger on the pulse of cultural and social trends
- A proven track record of leading social media campaigns at the speed of social
- Deep experience working cross-functionally with different teams to successfully inspire creativity & innovative thinking
- A thorough understanding of the current social media ecosystem, platform nuances, trends, & tools and thrive on discussing the current cultural zeitgeist
- A passion for pushing the horizons of how social media shapes culture
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Minimum 6+ years of experience leading the development of social media campaigns or related field plus 3 years supervisory experience
Nice to Have
- Digital marketing experience (for example, affiliate marketing, display advertising)
- Experience leading a cross-functional team
Qualifications
- Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field
- 3 years' supervisory experience
Benefits & Perks
- Competitive pay with performance-based bonus awards
- 401(k) match
- Stock purchase plan
- Paid maternity and parental leave
- Paid time off (PTO)
- Multiple health plans
- Health benefits including medical, vision, and dental
- Live Better U education benefit program
- Additional perks such as company discounts, disability benefits, life insurance, and more
Working at Walmart
Named Ad Age's Marketer of the Year in 2022, Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation—grounded in customer insights and brand strategy. The company values include exceeding customer expectations, driving growth, and fostering a collaborative, innovative environment. Walmart promotes a culture where associates are empowered, encouraged to bring their whole selves to work, and are part of a global leader in sustainability and community involvement.
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About Walmart
Website
walmart.com
Company Size
10000+ employees
Location
Hoboken, NJ
Industry
Warehouse Clubs, Supercenters, and Other General Merchandise Retailers
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