Social Media Coordinator

About the Role

Key Responsibilities

• Implement, coordinate, and execute social media strategies that promote the university to key audiences, including prospective students and families, enrolled students, alumni, donors, faculty, and staff, in alignment with institutional goals.
• Update the editorial calendar with weekly posts for social media channels that support institutional priorities of recruitment, visibility, and engagement.
• Track and manage key metrics and performance of all social channels.
• Implement strategies for a variety of multimedia content providers throughout the campus community to ensure real-time access to high-quality organic content.
• Work closely with the Director of Social Media to ensure all social content and messaging adhere to brand guidelines, maintain a consistent brand voice, and align with each platform's audience.
• Collaborate with campus influencers and organizations to reach institutional priorities within the College admissions, recruitment, and retention cycle.
• Stay current with industry trends and platform updates, identifying new opportunities to optimize content and drive engagement.
• Create original digital content for marketing and communication platforms, including campus displays and kiosks, such as event promotions, achievements, slides, infographics, and photos.
• Assist in training campus digital display managers to ensure adherence to policies and brand standards.
• Report weekly on key metrics to measure social media and digital signage effectiveness.
• Analyze stories and content to best represent the College's brand and priorities.
• Monitor social media channels daily to identify emerging issues and stay informed on College-related posts and discussions.
• Collaborate with campus offices and departments to integrate their social media tactics into the College’s overall strategy.
• Support and train campus units on social media and marketing best practices.
• Manage social media intern(s) and ambassador programs.
• Coordinate with the Crisis Communications Team during emergencies to support messaging, ensure digital displays are updated with emergency info, and monitor social media during campus emergencies.

Requirements

• A bachelor's degree and a minimum of two years of relevant professional experience involved with social media strategies and dynamic content creation.
• Fluency with all major social media channels and proficiency with social planning/tracking tools and social listening tools.
• Strong communication, writing, and editing skills.
• Knowledge of current and emerging digital and social media technologies and trends.
• Ability to align social strategies with marketing and communication objectives to support the College’s brand and institutional goals.
• Thorough understanding of digital/social media trends with success in developing content and programs that increase followers and engagement.
• Ability to track and report on key metrics and implement improvements based on data.
• Sensitivity to the values and procedures of an academic institution.
• Availability for some evening and weekend work.
• Ability to maintain strong campus connections and foster relationships with students and content creators.

Nice to Have

• Experience in digital signage and campus digital display management.
• Experience managing social media interns or ambassador programs.
• Experience in crisis communication coordination.

Qualifications

• Bachelor's degree (implied from minimum experience requirement)

Benefits & Perks

• Health, Dental, and Vision Insurance
• Life Insurance
• Paid Sick, Annual, and Parental Leave
• Retirement Plan
• Long Term Disability Insurance
• Paid Holidays
• Free CARTA Bus Service
• Employee Tuition Assistance Program (ETAP)
• Employee Assistance Program (EAP)