Social Media Coordinator

About the Role

Key Responsibilities

• Innovate, plan, design, and manage the development and implementation of organic social media marketing initiatives, projects, engagement, and campaigns.
• Develop and execute organic strategies across all social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube, and emerging platforms.
• Monitor organic social media presence and performance continuously, providing scheduled reports on KPIs such as engagement rates, follower growth, lead generation, and ROI.
• Analyze campaign performance and optimize strategies based on data insights.
• Represent the company in third-party marketing and service partnerships, exploring new collaborations with influencers, content creators, and social media service providers.
• Support paid media initiatives by providing organic content insights and creative assets.
• Train new franchise partners on social platform setup and marketing strategies, providing ongoing support and developing training materials.
• Produce and coordinate digital assets for various channels, respond to messages and community inquiries, and maintain brand voice and consistency.
• Collaborate with digital and PR agencies on integrated campaigns, assist with video production and editing, support email marketing campaigns, website content updates, SEO initiatives, and mobile marketing strategies.

Requirements

• University degree in Business, Marketing, Digital Marketing, or related field, or equivalent hands-on experience.
• 3-4+ years of experience in social media and digital marketing.
• Experience leading digital marketing initiatives with major promotional responsibilities.
• Proficiency with major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Strong proficiency with Microsoft Office and Google Workspace applications.
• Strong copywriting and content creation abilities.
• Strategic thinking with strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong planning and organizational abilities.
• Ability to work independently and collaboratively.
• Forward-thinking mindset and openness to new ideas and technologies.
• High energy and drive to succeed in a fast-paced environment.

Nice to Have

• Experience with SEO and WordPress.
• Experience with CRM platforms (Microsoft Dynamics, Trello, HubSpot, or equivalent).
• Project management skills.
• Knowledge of the education sector.
• Experience working with franchise organizations.

Qualifications

• Bachelor's degree in Business, Marketing, Digital Marketing, or related field.
• 3 years of experience in social media marketing.
• Experience with SEO (preferred).
• Experience with CRM software (preferred).

Benefits & Perks

• Medical and dental insurance.
• Paid vacation and holidays.
• 401(k) retirement savings.
• A fun, collaborative, and creative work environment.