Director, Downstream Marketing

About the Role

Key Responsibilities

• Manage multiple brands, working with multifactor pricing strategies for Hospitals, HOPCO, and ASCs, collaborating with multiple business units to execute commercial strategies.
• Consult on competitive analyses in the global arena, leading discussions on competitors' strengths and weaknesses, and evaluating analysis tools and technologies.
• Build and expand a network of Key Opinion Leaders (KOLs) to achieve business needs and synthesize customer needs to inform future innovations.
• Shape customer value propositions aligned with business strategies and promote a customer-focused corporate culture.
• Lead strategic planning and marketing plan development, coaching teams on creating well-written marketing strategies.
• Evaluate marketing impact on P&L, complete analyses, and discuss budgeting strategies to ensure financial adherence.
• Coach teams on segmentation, customer targeting, and measurement of target audience preferences and brand associations.
• Guide teams in developing fact-based, competitive value propositions and align strategy and execution accordingly.
• Drive brand stewardship by establishing long-term vision for product or portfolio brands and guiding future competencies.
• Mentor teams on evidence generation linked to value propositions and lead efforts to generate customer insights.
• Lead product or portfolio marketing objectives, linking goals to company-wide strategy and adjusting efforts based on market conditions.
• Develop and communicate strategic plans for source volume and strategic focus, anticipating market and competitive impacts.
• Advocate for new sales channel technologies, develop multi-channel sales strategies, and manage communication among sales, marketing, and other departments.
• Consult on technical marketing strategies, develop training programs, and lead sales enablement initiatives.
• Participate in supply chain strategy discussions, champion pricing strategies aligned with organizational goals, and establish best practices for marketing channels.
• Develop mechanisms for effectiveness measurement, monitor customer satisfaction, and incorporate insights into business strategies.
• Lead business analytics efforts, promote advanced analytics use, and mentor others in performance reporting.
• Manage a team of professionals, develop employees, serve as a project representative, and foster collaboration across divisions.

Requirements

• 10+ years of work experience, with at least 7+ years in medical device and marketing/sales preferred.
• 4+ years of people management experience highly preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Persuasive communication skills in the absence of organizational authority.
• Understanding of complex interdivisional procedures and policies.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Bachelor's degree required; MBA preferred.

Nice to Have

• Experience in the medical device industry.
• Experience with strategic planning and marketing in healthcare or related fields.
• Knowledge of competitive analysis tools and technologies.
• Experience in supply chain, pricing, and sales channel development.

Qualifications

• Bachelor's degree required, MBA preferred.
• 10+ years of work experience, with 7+ years in medical device and marketing/sales preferred.
• 4+ years of people management experience highly preferred.

Benefits & Perks

• Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing programs, tobacco cessation programs.
• Financial benefits including Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, short-term disability insurance.