Director, eCommerce - Béis

About the Role

Key Responsibilities

• Develop and own the eCommerce roadmap, aligning initiatives with business objectives and customer expectations.
• Translate high-level strategies into actionable plans with clear deliverables, timelines, and KPIs.
• Collaborate with cross-functional teams (Product, Marketing, Operations) to prioritize and execute digital initiatives.
• Monitor market trends, customer behaviors, and emerging technologies to inform roadmap decisions.
• Collaborate with the Demand Planning team on annual and quarterly revenue forecasts based on historical data, seasonality, market conditions, and marketing plans.
• Provide weekly, monthly, and quarterly updates outlining website and mobile app performance trends and opportunities to executive leadership.
• Track key performance metrics (e.g., CVR, AOV, ATC Rate, Cart Abandonment) to measure eCommerce success.
• Own and manage the Organic Search strategy, roadmap, and execution.
• Leverage analytics tools and data insights to drive continuous improvements across the customer journey.
• Lead A/B testing and CRO initiatives to maximize site performance and user experience.
• Implement data-driven decision-making practices throughout the team.
• Champion exceptional UX/UI across desktop, mobile, and app experiences.
• Manage relationships with external vendors, agencies, and platform partners to deliver solutions on time and within budget.
• Align eCommerce initiatives with broader marketing and omnichannel strategies.

Requirements

• 8+ years experience in eCommerce, ideally at a DTC lifestyle or consumer brand.
• Deep knowledge of Shopify Plus and eCommerce platforms/integrations.
• Strong understanding of UX best practices, CRO, and mobile-first design.
• Experience working closely with creative, product, and engineering teams.
• Analytical and data-savvy, with comfort using Triple Whale or GA4, heat mapping tools, and BI platforms.
• Proven ability to lead and grow a high-performing digital team.
• Detail-oriented with strong project management skills.

Nice to Have

• Experience with project management in digital environments.
• Knowledge of emerging eCommerce technologies and trends.

Qualifications

• Educational background is not explicitly specified, but extensive experience in eCommerce is required.

Benefits & Perks

• Base salary range from $150,000 to $165,000 annually.
• Opportunities to work in a remote-first environment with periodic in-person collaboration.