Director, Fan Engagement & Community Management

Sony Music Entertainment

Culver City, CA

Full Time

Director

100k-105k

9 days ago

Job Description

About the Role

The Director, Fan Engagement & Community Management at Sony Music Entertainment will be tasked with engaging, acquiring, and retaining fans on behalf of Epic Records artist roster. This role involves managing conversation and content creation across all digital properties including social media, CRM, websites, and other fan-facing digital platforms. The position requires a deep understanding of fandoms and social media, working closely with Digital Product Managers to execute digital campaigns. Sony Music Entertainment is a global company committed to artistic integrity, transparency, and entrepreneurship, supporting a diverse roster of artists across more than 70 countries.

Key Responsibilities

Oversee the day-to-day social media, website, and email/SMS accounts for a designated roster, driving fan acquisition, engagement, and retention
Manage digital and social platforms including Instagram, Twitter, TikTok, Facebook, Snapchat, websites, microsites, and pre-save pages (including fan accounts)
Create copy and assets native to each platform to increase engagement via interaction and algorithms
Build growth strategies for both established and developing artists to foster an engaged fan base
Work with Digital Product Managers and artist teams to develop and maintain an editorial calendar across all social platforms
Track, analyze, and report on campaign performance across all platforms

Requirements

Bachelor's degree or equivalent
Minimum of 8+ years professional experience in digital/social media marketing
Outstanding organizational and communication skills
A passion for fan-focused digital strategies
Strong background in digital strategy and day-to-day social media work
Ability to work on tight timeframes and move projects forward with limited assets
Knowledge of Photoshop, iMovie, Illustrator, or other graphic design tools
Deep understanding of interactive technologies and communication tools including TikTok, Facebook, Twitter, YouTube, Tumblr, Snapchat, Discord, website strategy, email/CRM strategy, and SMS

Nice to Have

Graphic design knowledge with Photoshop, Illustrator, or similar tools
Experience with website management and content writing
Experience with digital campaign management and analytics

Qualifications

Bachelor's degree or equivalent
8+ years of experience in digital/social media marketing

Benefits & Perks

Inclusive, collaborative, and global community environment
Modern office designed to foster productivity, creativity, and teamwork
Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits such as identity theft protection, mental health resources, fertility coverage, paid leave for childbirth, bonding, caregiving, and support for developmental disabilities and neurodiversity
Reimbursement for adoption, surrogacy, tuition, and student loans
Investment in professional growth and development
Time off for a winter recess

Working at Sony Music Entertainment

Sony Music Entertainment fosters an inclusive, collaborative, and innovative environment where employees are encouraged to channel their passion, thrive professionally, and contribute to a vibrant community. The company values artistic integrity, transparency, and entrepreneurship, supporting diversity and personal growth.

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