Vice President, Digital Communities

Celsius Sarl

Boca Raton, FL

Full Time

Executive

175k-200k

6 days ago

Job Description

About the Role

The Vice President, Digital Communities at Celsius is a leadership role responsible for evolving and managing the digital engagement ecosystem across the company's portfolio of performance lifestyle brands, including CELSIUS, Alani Nu, and Rockstar. The role involves building brand loyalty, cultural relevance, and community-led initiatives by overseeing influencer marketing, community management, brand ambassador programs, paid social, and social media strategies. Reporting to the Senior Vice President, Marketing Operations, the position requires leading a team of digital marketers and collaborating cross-functionally with various departments to amplify brand voice and impact.

Key Responsibilities

Adapt and evolve always-on organic and paid social strategies across platforms such as Meta, TikTok, YouTube, X, podcasts, and emerging channels.
Drive and nurture digital brand communities, monitor sentiment, identify trends, and engage in real-time opportunities to foster community growth.
Develop retailer and distributor-facing digital support plans that extend community, social, and influencer strategies into key accounts and field programs.
Collaborate with Sales and Retail Marketing to align on promotional priorities and amplify brand moments at retail through digital storytelling.
Participate in select in-person or virtual meetings with retail and distributor partners to present community plans and performance insights.
Serve as a strategic partner to Brand, Creative, Retail Marketing, and E-Commerce teams to ensure consistent storytelling, audience targeting, and unified KPIs.
Establish reporting frameworks and performance dashboards to measure ROI, engagement, reach, sentiment, and community health.

Requirements

12+ years of experience in digital marketing, social media, and/or influencer/community marketing, preferably in high-growth CPG or consumer lifestyle brands.
Proven leadership experience managing teams and building digital-first brand strategies.
Strong understanding of platform nuances (TikTok, Instagram, YouTube, etc.) and how to tailor content and partnerships to each.
Demonstrated success scaling influencer and ambassador programs.
Experience with paid social strategy, budget management, and performance reporting.
Passion for culture, community, and performance lifestyle brands.
Data-driven decision-maker with creative intuition and brand sensibility.

Nice to Have

Experience in social media marketing strategy development.
Knowledge of digital marketing budget management.
Experience with sentiment analytics and ROI measurement.

Qualifications

Bachelor's degree (implied by the need for extensive experience and professional expertise)

Benefits & Perks

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
15 Vacation days per year, subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services

Working at Celsius Sarl

Celsius prides itself on providing an inclusive culture that challenges individuals to be thought leaders, innovators, and game changers. Employees are considered owners of the brand, and the company emphasizes pushing boundaries and redefining what it means to live fit. Celsius values diversity and is committed to creating an inclusive environment for all employees.

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