Director, Global Commercial Marketing Director

About the Role

Key Responsibilities

• Develop and lead global go-to-market (GTM) strategies for product launches and portfolio growth in collaboration with Product Management and Regional Sales teams.
• Partner with Product Management to drive lifecycle marketing strategies, ensuring alignment across product positioning, messaging, and customer engagement throughout the product lifecycle.
• Lead market segmentation and value proposition development for core and emerging markets globally.
• Design and implement global demand generation strategies that create qualified leads and nurture them through the funnel to conversion.
• Align closely with Sales to ensure lead quality, follow-up, and pipeline acceleration.
• Develop lead-scoring models and funnel metrics that measure program effectiveness and drive continuous optimization.
• Oversee digital marketing strategy including SEO/SEM, paid media, social media, marketing automation, email campaigns, and content development.
• Define KPIs, track marketing performance, and drive improvements in marketing ROI through data-driven decision-making and advanced analytics.
• Champion the use of Salesforce.com and marketing automation tools for campaign tracking, lead management, and reporting.
• Manage global presence at key trade shows, regional congresses, customer events, and conferences.
• Own booth strategy, event promotion, and pre/post-event lead capture workflows.
• Ensure brand consistency and effective message delivery through all event and conference activities.
• Lead global voice-of-customer (VOC) and market research programs to guide marketing strategy and provide feedback loops to Product Management.
• Monitor competitive landscape, emerging trends, and evolving customer needs to inform positioning and messaging.
• Serve as a strategic partner to Sales, Product Management, and Clinical teams to align messaging and commercial strategy.
• Build tools, training, and sales enablement materials that clearly articulate product value, clinical benefits, and competitive differentiation.
• Manage marketing budget across regions, campaigns, and events; optimize spending for maximum ROI.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 8-10+ years of experience in global downstream marketing, demand generation, or commercial strategy in a healthcare or MedTech environment.
• Demonstrated success in lead generation, digital marketing strategy, and trade show execution.
• Deep understanding of the healthcare decision-making process, clinical workflows, and marketing to clinical and procurement audiences.
• Strong collaboration skills and experience partnering with Product Management, Field Sales, and Clinical teams.
• Proficiency in Salesforce.com, marketing automation platforms (e.g., Marketo, HubSpot), Google Analytics, and MS Office Suite.
• Strong leadership, communication, and team development skills.

Nice to Have

• Experience with healthcare or MedTech marketing.
• Experience managing global marketing teams.
• Knowledge of lean methodologies, kaizen, Six Sigma, or related tools.

Benefits & Perks

• Aetna Medical Plans
• Peak Health
• Dental & Vision Benefits
• EAP Services
• Legal Services
• 401(k)
• 4 weeks of PTO
• 2 Floating Holidays
• 7 Company Holidays
• HSAs with employer contribution (dependent on plan)
• Dependent Care FSA
• Disability Benefits
• Life Insurance Benefits
• Tuition reimbursement and more