Director - Global Digital Marketing & Virtual Experiences

Freshworks

Bellevue, WA

Full Time

Director

218k-313k

about 1 month ago

Job Description

About the Role

The Director of Global Digital Marketing & Virtual Experiences at Freshworks is a strategic leadership role responsible for strengthening digital outbound marketing efforts and leading demand generation programs. The role involves managing global virtual events, webinars, paid media, and email marketing to attract, nurture, and convert leads. The position is based in San Mateo, CA or Bellevue, WA, requiring an in-office presence three days per week, and focuses on building a high-impact, cross-functional team to drive digital growth and engagement.

Key Responsibilities

Lead the virtual events & experiences function, including webinars and on-demand events, from strategy to governance.
Own the marketing database expansion & enrichment strategy to drive top-of-funnel growth and digital presence.
Oversee the email marketing function, including strategic planning, execution, and optimization of global email campaigns to increase user acquisition, engagement, and revenue.
Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines.
Manage agencies and external partners to ensure best-in-class strategies and execution.
Oversee a team of Marketing Managers and SMEs, driving global demand for top, middle, and bottom-funnel leads.
Partner with campaign managers, brand, product marketing, and cross-functional teams to align digital outbound channel strategies and governance.
Own performance tracking and reporting, utilizing data-driven insights to improve channel conversions.
Innovate with AI, personalization, and marketing automation to scale content and enhance engagement.

Requirements

10+ years of experience in growth marketing focused on digital channels, preferably in B2B SaaS.
Proven experience leading performance marketing and outbound digital marketing efforts, including email, virtual events, and digital demand generation at scale.
Experience establishing governance and mechanisms to ensure high-quality prospect experiences and acting as a center of excellence for digital channels.
Deep understanding of demand generation funnels and B2B buyer journeys.
Experience with marketing automation tools, A/B testing, and conversion rate optimization.
Ability to influence and collaborate across cross-functional teams.
Experience using AI and automation to scale content creation and optimization.
Strong written and verbal communication skills with a thought leadership mindset.

Nice to Have

Experience in SaaS or technology industries.
Knowledge of AI and personalization technologies in marketing.
Leadership experience managing global teams.

Qualifications

Educational background is not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

Annual base salary range of $217,500 — $312,685 USD, with bonus/equity options.
Comprehensive insurance options including dental, medical, vision, disability, and life insurances.
Equity + ESPP, flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
Adoption and parental leave benefits.

Working at Freshworks

Freshworks emphasizes creating a global workplace that enables individuals to find their true potential, purpose, and passion regardless of background, gender, race, sexual orientation, religion, or ethnicity. The company is committed to diversity, equal opportunity, and fostering a vibrant, inclusive work environment that advances the goals of its employees, communities, and business.

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