Director, Global Head of Brand Marketing - Facebook

About the Role

Key Responsibilities

• Lead the global Facebook Brand Marketing efforts to restage the Facebook brand and engage a new generation of users.
• Develop and execute innovative marketing initiatives and full-funnel campaigns that drive business growth, user value, and brand relevance.
• Drive transformative change and flawless execution in marketing and product to deliver the brand vision across the end-to-end consumer experience.
• Manage multiple campaigns and initiatives across markets simultaneously.
• Build influence and drive alignment across matrixed stakeholders.
• Support and mentor a growing team with deep care, thoughtfulness, and mentorship.

Requirements

• 12+ years of experience with brand marketing at companies with global scale.
• 8+ years of team leadership experience, including cross-functional team management.
• Experience leading a brand turnaround, including setting strategy and driving multi-channel consumer marketing programs.
• Experience building annual marketing plans and creating business cases for incremental investment.
• Utilizing consumer research and data to drive actionable insights for marketing strategies and campaigns.
• Experience managing multiple campaigns across markets simultaneously.
• Leading and executing flawless integrated campaigns across an expansive cross-functional and highly matrixed organization.
• Influencing leadership and gaining executive and VP buy-in.
• Bachelor's Degree.
• Tech sector experience.
• Experience in an entrepreneurial, fast-paced environment.
• Strong consumer insights, creative vision, and ability to connect business, product, and brand strategies.
• Ability to move fast, iterate, and add value in a dynamic environment.
• Self-starter with a growth mindset and test-and-learn approach.

Nice to Have

• Innately curious and knowledgeable about consumers, practice, and the art and science of brand building.