Director Global Marketing Programs

About the Role

Key Responsibilities

• Own the strategy and execution of global marketing programs including demand generation campaigns, cross-functional initiatives, and brand activations.
• Define and lead the transformation of the marketing programs function by establishing clear roles, workflows, and KPIs to drive clarity, accountability, and speed across teams.
• Serve as a strategic bridge between Product Marketing, Brand, Digital, and Field Marketing, ensuring alignment and orchestration across channels and stakeholders.
• Develop integrated program frameworks that are digital-first, data-informed, and globally scalable, while accounting for local and regional needs.
• Partner closely with Marketing Operations and Analytics to define success metrics and drive ongoing measurement, learning, and optimization.
• Manage and mentor a high-performing team of program managers, fostering a culture of accountability, collaboration, and strategic thinking.
• Bring rigor and discipline to the execution process, balancing agility with operational excellence.
• Act as a trusted advisor to senior marketing and cross-functional leaders, providing clarity, structure, and leadership across complex initiatives.
• Help others 'get it done' while ensuring decisions are aligned with business needs.

Requirements

• 10+ years of experience in B2B marketing, with 5+ years in a senior programs or campaigns leadership role.
• Proven track record of building and leading global marketing programs at scale within high-growth or enterprise organizations.
• Deep understanding of digital marketing channels, campaign execution, and marketing technology.
• Strong strategic thinking and operational skills, comfortable in planning and production review contexts.
• Exceptional collaboration and influence skills to lead through complexity and build cross-functional alignment.
• Clear communication skills to rally teams and drive decisions, with the ability to be firm when needed.
• Experience working in matrixed global organizations and navigating between central and regional marketing teams.
• A data-informed mindset with a passion for building scalable systems and processes.
• Comfort with ambiguity, change, and building from the ground up.
• Background in data or analytics-driven environments is a strong plus.

Nice to Have

• Experience working across global teams and regional marketing structures.
• Background in data and analytics is a strong plus.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• Competitive base salary range of $125,360 to $157,000 USD per year.
• Eligible for a 20% bonus under the company's corporate bonus plan.
• Comprehensive benefits package.
• Flexible, diverse, and international work environment.
• Genuine career progression pathways and mentoring programs.
• Culture of innovation, technology, collaboration, and openness.
• Participation in corporate responsibility employee programs.
• Additional days for personal development and giving back.