Director- Global Marketing(China Region & Face + Innovation)

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies for Urban Decay's global Face+ Innovation category, ensuring alignment with global brand guidelines and L'Oréal's overarching business goals.
• Lead the strategic development and execution of China-exclusive projects, ensuring they are authentically tailored to the Chinese consumer and cultural nuances, contributing to L'Oréal Luxe's growth in China.
• Continuously analyze global and Chinese markets, competitive activities, and performance to identify emerging trends and adjust strategies to capitalize on promising business opportunities within both the Face+ Innovation space and China-specific initiatives.
• Act as a key advisor to senior management, influencing critical decisions and shaping the overall direction of Urban Decay's marketing efforts across these dual responsibilities.
• Oversee the planning, development, and execution of all marketing programs for the Global Face+ Innovation category, including 360-degree launch plans, creative development, and activation strategies designed for a broad global audience, with strong consideration for the US market launch and subsequent global rollout.
• Direct the planning, development, and execution of all marketing programs for China-exclusive products and initiatives, including localized 360-degree launch plans, content creation, and activation tailored specifically for the Chinese consumer across online and offline channels.
• Manage the development of the marketing 'panier' (product portfolio), contributing to category growth within both the global Face+ space and the China market.
• Work closely with Global Product Development teams to drive product vision, benefits, and messaging for the Face+ Innovation category based on global insights, ensuring strong commercial viability and global appeal.
• Collaborate with Global and China-based Product Development teams to champion and localize products within the China-exclusive project portfolio, ensuring they meet specific local demands and preferences.
• Lead the liaison between all cross-functional teams (e.g., sales, digital, retail, PR) within global headquarters and within China, building and maintaining strong relationships with key internal and external stakeholders in both markets.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of extensive marketing experience, with significant leadership experience within the beauty, luxury goods, or FMCG industry.
• Deep understanding of the US beauty market, consumer trends, and competitive landscape, especially in facial skincare/makeup innovation.
• Strong knowledge of the Chinese consumer, cultural nuances, and digital landscape, including e-commerce and social media platforms.
• Proven ability to set compelling commercial direction and develop strong plans in collaboration with sales leadership across global and China-specific markets.
• Strong analytical and problem-solving skills, with proficiency in using data to inform decisions.
• Excellent written and verbal communication skills in English and Mandarin (Mandarin preferred).
• Demonstrated ability to lead, motivate, and develop high-performing marketing teams.
• Proficient in Microsoft Excel, Word, and PowerPoint.

Nice to Have

• Fluency in Mandarin Chinese.

Benefits & Perks

• Salary range: $128,000 - $180,000 base plus bonus.