Director, Global Paid Social & Programmatic Marketing
Rippling
Job Description
About the Role
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas—accelerating growth from prospects and customers alike, domestically and abroad. That's where you come in. As the person leading our paid social and programmatic marketing, you'll build, coach, and lead a team of world-class marketers responsible for generating high-quality leads and building pipeline via multiple digital paid channels, executing strategies to launch and measure new ones. This role is highly cross-functional, partnering closely with creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win. The Performance Marketing team is within the growth marketing org, a key driver in Rippling's trajectory, recognized for rapid growth and success in B2B marketing.
Key Responsibilities
- Develop the worldwide, multi-channel strategy for building awareness among highly targeted audiences, nurturing them to consideration, and driving conversion. Own the customer acquisition strategy for paid social and programmatic channels.
- Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
- Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn.
- Establish the structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines.
- Own current channels and develop strategies for launching new ones to maximize the ability to effectively market Rippling's product suite.
- Build, mentor, and manage a high-caliber team of paid marketers to meet or exceed targets.
- Collaborate cross-functionally to build and iterate on campaigns, partner with growth stakeholders to share learnings, brainstorm, and report results.
- Partner with analytics to create a measurement ecosystem that tracks leading indicators and KPIs throughout the funnel to maximize ROI.
- Engage in IC initiatives to maximize team impact, including hands-on execution when necessary.
Requirements
- 8+ years of experience, with at least 5 in performance marketing.
- 3+ years managing a team of more than 3 marketers.
- End-to-end ownership and flawless execution of projects, owning mistakes and learning from them.
- Proven ability to lead and develop high-performing teams.
- Clear communication skills, with the ability to modulate communication for different audiences.
- Track record of delivering outsized results through cross-functional partnership.
- Strong analytical skills to uncover insights and incorporate them into strategies.
- Hands-on experience with DSP and/or social platforms, including display, native, OLV, CTV, LinkedIn, Meta, and YouTube.
- Agility and speed in trying new ideas, pivoting when necessary, and scaling successful initiatives.
- Strong technical ability working with ad platforms, pixels, and feeds.
- Confidence analyzing large data sets and using findings to develop strategies.
- Deep understanding of measurement and attribution; experience with Marketing Mix Modeling (MMM) is a plus.
- BS/BA or equivalent work experience.
Nice to Have
- Experience working with Marketing Mix Modeling (MMM).
Qualifications
- BS/BA or equivalent work experience.
Benefits & Perks
- Competitive salary + benefits + equity.
- Salary aligned with location and experience, with factors including professional background and geographic considerations.
Working at Rippling
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. They are committed to building a diverse and inclusive workforce, providing reasonable accommodations for candidates with disabilities, and do not discriminate based on legally protected characteristics.
Job Details
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About Rippling
Website
rippling.com
Company Size
1001-5000 employees
Location
San Francisco, CA
Industry
Software Publishers
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