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Director, Growth - Adobe Genuine Service

Adobe

San Francisco, CA
Full Time
Director
163k-302k
17 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Adobe Genuine Service team is responsible for crafting strategies, building products, and driving go-to-market motions to prevent and recover users that abuse Adobe licenses. This role will lead the Experience Enablement team, devising new use cases and optimizing all touchpoints with our customers. It is an important collaborator role, essential for identifying, prioritizing, and arranging the right go-to-market and product strategies. The position involves working closely with design, data science, data, and product engineering teams to define growth-led roadmaps that maximize revenue while protecting customers and Adobe's brand. The role requires cultivating professional relationships, building trust, and encouraging open dialogue, contributing to a collaborative work atmosphere. It demands a strong blend of business insight, customer-first mentality, technical understanding, and intellectual curiosity to navigate the complexities of the 'Genuine' user segment and detection platforms.

Key Responsibilities

  • Learn the Genuine business, strategic pillars, and how activities impact each part of the business and conversion funnel.
  • Deep understanding of business drivers and internal technology platforms to drive customer strategy, staying in tune with Adobe and industry standard processes, technology and trends that may influence business capabilities.
  • Develop growth frameworks and playbooks that bring go-to-market expertise, capable of building proof-of-concepts and refining programs for scale.
  • Research, assess, and develop strategies on customer roadmaps to enable business and product execution.
  • Approve the accuracy and completeness of product requirements documentation, identify potential issues or risks, and articulate alternative solutions.
  • Make data-driven decisions to increase initiative/campaign performance and drive business growth.
  • Lead a team of growth managers, test & optimization specialists, product and program managers.
  • Build and maintain relationships with cross-functional teams to align, prioritize, and define roadmaps, ensuring timely execution.
  • Convert customer research and segmentation into a 2+ year strategic plan to address abuse cases.
  • Work with executive leadership and cross-functional collaborators to produce strategic roadmaps and allocate resources accordingly.
  • Drive revenue from new programs and increase conversion rates on existing segments and campaigns.
  • Guide and unify cross-functional teams to scope and build experiences that accelerate customer reach and touchpoints.
  • Conduct end-to-end assessments to define experience and product iterations from ideation through implementation.

Requirements

  • Extensive experience working with Product Management and Engineering teams.
  • Strong analytical and problem-solving abilities to interpret complex information and distill it into clear requirements.
  • Excellent written and verbal communication skills for effective collaboration and documentation.
  • Highly organized, able to handle work priorities independently in a fast-paced environment.
  • Innately curious, with a desire to investigate and understand unfamiliar subjects and technologies.
  • Experience leading operationally sophisticated projects with cross-functional teams.
  • Motivated, focused, and capable of working autonomously with distributed teams across time zones.
  • Must be located in the Bay Area and meet hybrid office requirements.
  • BA; MBA is a plus.
  • 10+ years of go-to-market experience with a revenue target.
  • Demonstrated success in developing end-to-end customer experiences with cross-functional teams.

Nice to Have

  • MBA degree.

Qualifications

  • BA degree; MBA is a plus.
  • 10+ years of relevant go-to-market experience with a revenue target.

Benefits & Perks

  • The U.S. pay range for this position is $163,200 -- $302,400 annually, varying by location and experience.
  • Potential eligibility for long-term incentives in the form of a new hire equity award.
  • Compensation includes base salary, short-term incentives, and possibly long-term incentives.

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values new ideas from all levels of the organization and fosters a collaborative, inclusive work environment. Adobe also emphasizes accessibility and compliance with legal standards across different states.

Apply Now

Job Details

Posted AtJul 8, 2025
Job CategoryGrowth Marketing
Salary163k-302k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About Adobe

Website

adobe.com

Company Size

10000+ employees

Location

San Francisco, CA

Industry

Software Publishers

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