Director, Growth Marketing

About the Role

Key Responsibilities

• Lead the strategy and execution across all demand generation efforts including paid media, ABM, and events.
• Own the marketing performance dashboard using data analytics to optimize marketing and drive measurable growth.
• Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting.
• Build and manage a high-performing team passionate about lead generation and performance optimization.
• Develop coordinated acquisition and retention programs across channels to grow pipeline and increase CLTV.
• Collaborate cross-functionally with sales, customer success, product development, and product marketing to optimize the buyer journey.
• Experiment, test, iterate—continuously improving programs with data at the core.
• Lead marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.
• Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.
• Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale.
• Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.

Requirements

• 10+ years of B2B marketing experience, with 3-5 years in a senior growth/demand leadership role.
• Expertise in paid acquisition, ABM strategy, and event marketing.
• Deep knowledge of performance analytics, attribution, and funnel optimization.
• Proven success scaling marketing programs that directly drive revenue.
• Strong leadership and collaboration skills to encourage teams and align cross-functional partners.
• Experience partnering with sales teams to build alignment and optimize lead handoff and follow-up.
• Strong analytical approach with hands-on experience using attribution, performance dashboards, and ROI analysis.
• Excellent communication and collaboration skills; ability to influence at all organizational levels.

Nice to Have

• Experience with digital marketing tools and platforms.
• Knowledge of the education technology industry.

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B marketing and leadership roles is required.

Benefits & Perks

• Comprehensive and rewarding Total Rewards package.
• Base pay range of $138,200.00 - $180,000.00 USD, with potential incentive compensation for sales roles.