Director, Growth Marketing

Logility

Atlanta, GA

Full Time

Director

25 days ago

Job Description

About the Role

Logility is accelerating the digital sustainable supply chain by helping companies seize new opportunities, respond to changing market dynamics, and manage their complex global businesses more profitably. Their platform leverages artificial intelligence and advanced analytics to automate planning, improve operating performance, and deliver greater visibility across various supply chain processes. The company serves notable clients such as Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company, and focuses on transforming sales and operations planning, demand and inventory planning, global sourcing, quality management, product lifecycle management, and more.

Key Responsibilities

Execute marketing programs to ensure sufficient stage 1 opportunities are identified to achieve annual bookings goals.
Design and direct the execution of data-driven marketing programs to deliver pipeline growth and revenue targets.
Utilize modern digital strategies to engage core audiences and meet annual growth objectives.
Lead and empower the growth marketing team, including campaign managers, events, content, digital, and design teams, to develop and execute programs that increase brand awareness and lead conversions.
Support revenue and growth objectives through marketing programs focused on new logo acquisition and customer cross-selling/up-selling.
Leverage data and cohort analysis to improve targeting and conversion, including TAM and intent marketing.
Manage the efficiency of spend and optimize lead generation channels through data-driven decisions and A/B testing.
Define compelling prospect experiences that lead to conversion and execute tests on media formats, ads, targeting, and landing pages.
Present monthly deep dive reviews of marketing performance and business impact to the Marketing Leadership Team.

Requirements

Proven track record of leading demand generation for successful, high-growth B2B software organizations with complex sales cycles, such as supply chain or enterprise ERP.
Knowledgeable in supply chain planning and understanding client challenges.
Experience managing marketing budgets, funnel performance, and forecasts to achieve sales and revenue growth.
Demonstrated experience as a people manager, prioritizing activities, inspiring teams, and achieving goals.
Experience with marketing automation and intent tools.

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