Director, Growth Marketing, Acquisition
Strava
Job Description
About the Role
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. We're looking for a Director, Growth Marketing, Acquisition to lead Strava's new user growth strategy. This role is responsible for driving incremental new registrations and performance efficiency through a data-rich, performance-led acquisition engine. You'll oversee how Strava attracts and converts new users across paid media, ASO, affiliate growth, and emerging acquisition channels and formats. This role is critical to building scalable, controllable growth levers that go beyond optimizing what's already working. You'll own high-priority metrics (like New Reg and ROAS), support key initiatives (like brand awareness amplification), and help evolve how we test, measure, and scale into new audiences. This is a strategic, highly analytical role for a leader excited to grow a global community through high-impact experimentation and disciplined execution. We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.
Key Responsibilities
- Lead Strava's end-to-end acquisition marketing strategy, owning the roadmap for how we attract and convert new users across paid media, ASO, affiliate, and new growth channels.
- Drive performance against core metrics like New Registrations and ROAS, while expanding into new audiences and platforms to future-proof growth.
- Uplevel our media mix through constant experimentation, testing new formats (e.g., CTV, DOOH), platforms (e.g., TikTok, Reddit), and audience strategies.
- Partner with Brand Marketing to amplify awareness campaigns and help move users through the funnel—from attention to activation.
- Manage a high-performing internal team and lead the partnership with external agencies, ensuring strategic clarity, strong execution, and accountability.
- Collaborate with cross-functional partners across Analytics, Product, Retention, MarTech, and Design to ensure acquisition efforts are integrated, insight-driven, and set up to scale efficiently.
- Advance how we test, measure, and operate—improving experimentation frameworks, attribution models, and tooling to maximize growth outcomes.
Requirements
- 10+ years of experience in acquisition or performance media roles.
- A track record of driving new user growth in mobile-first or product-led environments.
- Experience managing 7-figure+ paid media budgets across multiple channels.
- Proven success scaling programs like ASO or affiliate marketing.
- Experience leading external agencies and internal teams with structure and trust.
- Strong cross-functional instincts across Brand, Product, Analytics, and more.
Nice to Have
- Experience in subscription, mobile app, or fitness/lifestyle companies.
- Familiarity with lifecycle monetization and how acquisition impacts downstream value.
Qualifications
- Formal educational background is not explicitly specified in the description.
Benefits & Perks
- Salary range of $208,000 - $245,000, reflecting base compensation only.
- Total rewards programs and market-based pay adjustments depending on location and experience.
- Potential for additional benefits and full compensation details discussed during hiring.
Working at Strava
Strava builds software that makes the best part of our athletes' days even better. We are deeply committed to unlocking their potential and providing a world-class, inclusive workplace where employees can grow and thrive. Our culture reflects our community, and we strive to hire and engage teammates from all backgrounds, experiences, and perspectives because we know we are a stronger team together. We are an equal opportunity employer, making all employment decisions without regard to race, religion, color, sex, age, national origin, sexual orientation, disability, gender identity or expression, pregnancy, marital status, or other protected characteristics. We also provide reasonable accommodations for individuals with disabilities.
Job Details
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About Strava
Website
strava.com
Company Size
251-500 employees
Location
San Francisco, CA
Industry
Software Publishers
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